||This study discusses how to initiate a design thinking process by using exaggeration design method and the possibility to create an exaggerated image. The study is conducted in three parts: 1. Investigating the examples of exaggeration to discuss the structure of exaggeration concept. 2. To find the corresponding design elements for each sub-exaggeration concept in the structure of exaggeration concept and the designer can conduct the design according to different exaggerated purposes. 3. Using different exaggeration method to design the pen samples and to perform the test of exaggerated image in order to analyze the exaggerated image created from different exaggeration design methods and to verify if the used method is appropriate. The main results are summarized in below.
1. The structure of exaggeration concept
The exaggeration concept is a combined expectation of “unexpected” and “unpredictable.” “Unexpected” represents a mental state which is beyond the imagination in human mind which has two level of meanings: unanticipated sentiment and incredible sentiment. The unanticipated sentiment includes two sub-concepts: curiosity and surprise. The incredible sentiment includes two sub-concept: sign with emotion and happiness. “Unpredictable” represents mental state which is unprepared for the coming objects or issues. Same as “unexpected”, “unpredictable” also has two level of meanings: sensational and astonished. The four sub-concepts are interesting, thrilling, admiring and amazing.
2. The exaggerated design method for different exaggerated purposes
The first step is to investigate the daily-life related products which are in accordance with the above mentioned 8 sub-concepts and the reason these products are selected. The preliminary results shows 32 design elements. The next step is to conduct the exaggeration level analysis to filter out 6 key design elements which can express the exaggeration image. These 6 elements are imagination, the use of different materials, consciousness, unexpected appearance of hidden thrilling elements, changing of nature and contradiction.
3. Verify the exaggerated design methods
3.1The image structure of exaggeration design methods
The exaggeration design methods for exaggeration image is composed by factors: the regular factor (routine vs. surprises), characteristic factor (ordinary vs. outstanding) and effect factor (monotonous vs. variable).
3.2The correlation between exaggeration image and difference design methods
The pen samples designed according to the exaggeration design methods indeed demonstrate certain features of exaggeration. Moreover, different design method groups with different characteristics shows different exaggeration level and can be corresponded to different exaggeration image. For example, for the “to create a distinguished difference by changing the impression of usage” design method group, the created image tends be surprised and variable; for the “fiction function and feature” design method group, the created image tends to be monotonous and ordinary; for the “creating conflict and contrast” design method group, the image tends to be variable and outstanding. For these three design method groups, the exaggeration level from the strongest to the slightest are “creating conflict and contrast”, “to create a distinguished difference by changing the impression of usage” and “fiction function and feature.”
3.3The cause-effect relationship between the image of each exaggerated design sample groups and the exaggeration evaluation
The main features which will have affection of exaggeration evaluation of “creating conflict and contrast”, “to create a distinguished difference by changing the impression of usage” and “fiction function and feature” design method groups are as followed: simple vs. various, boring vs. interesting, and abrupt vs. smooth.