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URN etd-0126106-143919 Statistics This thesis had been viewed 2988 times. Download 1573 times. Author Li-Chuang Lee Author's Email Address email@example.com Department Industrial Design Year 2003 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 111 Title THE STUDY RELATIONSHIP BETWEEN THE FORM AND SCENT IMAGES-AN EXAMPLE OF PERFUME Keyword smell image preference perfume bottle perfume aroma image aroma image perfume perfume bottle preference smell image Abstract Abstract
Together with the social and economic development, products have to satisfy various demands with respect to tastes and styles. Among all kinds of products in nowadays consuming market, perfume is a unique and with significant meaning product. The composition of a perfume is usually overwhelmed by the meaning given to a perfume bottle. For perfume, the purpose of perfume bottle is not only a container of perfume, but also have to transfer a concept and image which is in accordance with the smell of perfume.
The study uses perfume as an example to discuss the relationship between perfume bottle sculpt and the smell image of perfume, through the fitness survey of perfume smell and the sculpt of perfume bottle. The object of this study is to understand: (1) the correlation between perfume image structure of people under test, the perfume aroma image, and the design elements for perfume bottles; (2) preference of perfume bottle and perfume aroma among different sex; (3) the fitness between preferred perfume bottle sculpt and perfume aroma. The results of study can be summarized in three parts:
Part1. The correlation between the image structure of perfume smell, the sculpt of perfume bottle and the aroma images.
(1) The key factors of perfume smell include “close vs. distant”, “fresh vs. reach” and “tender vs. strong”.
(2) Crystalline perfume bottle has an image of “closer” aroma image; instead, perfume bottle with low transparent gives a “distant” image. The perfume bottle with diversified figures and round sculpts tends to provide a “fresh” aroma image; on the contrary, the bottle with sharp lines and simple sculpt has an image of “reach”. Perfume bottle with more sharp angles have a more “strong” aroma image; on the other hand, the larger round angles have more “tender” images.
Part 2. The preference of perfume bottle sculpt and perfume aroma among males and females.
(1) Male or female, all of them prefer bottle with round sculpts.
(2) Male and female have different preference of aroma. Male prefers “strong” aroma and female prefers “elegant” and “charming” aroma.
Part3. The fitness between the preferred perfume bottle sculpt and preferred perfume aroma.
No matter it’s male or female, all of them have a higher fitness of preferred aroma and preferred perfume bottle with respect to the aroma image and sculpt; it is particularly significance for female persons under test.
Advisor Committee Yung-Chin Tsao - advisor
Chih-Fu Wu - co-chair
Tang-Long Lin - co-chair
Files Date of Defense 2003-07-30 Date of Submission 2006-01-26