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The defense date of the thesis is 2010-02-05
The current date is 2020-05-29
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URN etd-0127110-095826 Statistics This thesis had been viewed 3576 times. Download 11 times. Author Chia-I Pan Author's Email Address No Public. Department Information Management Year 2009 Semester 1 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 69 Title A STUDY OF THE RELATIONSHIP AMONG INFORMATION SYSTEM QUALITY, RELATIONSHIP QUALITY, AND BEHAVIORAL INTENTIONS IN E-TOURISM Keyword Perceived value Continuance intention Information system quality Relationship quality Relationship quality Information system quality Continuance intention Perceived value Abstract The success of electronic commerce has made flourishing development of purchasing travel service or product via Internet. Moreover, the trends of Internet technologies continue as e-service are increasingly implemented in customer-firm interactions. Through the information of travel website, consumers can plan the trip without considering time and space. This study proposes a conceptual model regarding the formation of relationship quality and continuance intention in the e-service context of tourism by considering information system quality, perceived value as exogenous variables.
The research model evaluated using web-based survey data collected from more than 250 users about their perceptions of e-service. We applied Structural Equation Model (SEM) to demonstrate the stability of the proposed model and the results of hypotheses testing. This study followed the two-step procedure proposed developing an effective measurement model with confirmatory factor analysis and then analyzing the structural model. The results show that information system quality and perceived value have significantly influence on continuance intention through the mediation of relationship quality, consisting of satisfaction and trust. Finally, the managerial implications of this study to researchers and practitioners are discussed.
Advisor Committee Huei-Huang Chen - advisor
Lon-Lon Tsai - co-chair
Shu-Chiung Lin - co-chair
Files Date of Defense 2010-01-08 Date of Submission 2010-02-05