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The defense date of the thesis is 2019-01-29
The current date is 2019-07-19
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URN etd-0128119-175641 Statistics This thesis had been viewed 59 times. Download 0 times. Author Wen-wei Chen Author's Email Address No Public. Department Management Business Administration Year 2018 Semester 1 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 56 Title A STUDY OF THE FACTORS OF THE SATISFACTION AND THE INTENTION – AN EXAMPLE OF ROAD RUNNING PARTICIPANTS Keyword Participation experience Motivation to participate Intention to participate Satisfaction Road running Road running Satisfaction Intention to participate Motivation to participate Participation experience Abstract This study aims to understand the research on the factors affecting the satisfaction and behavioral willingness of road-running leisure participants. Questionnaires are used to collect relevant information. The researchers conducted a questionnaire survey by means of online GOOGLE form, and a total of 158 copies were collected. The total effective sample was 158, and the effective questionnaire rate was 100%.
The actual analysis results of this study show that participation motivation and participation experience have a significant positive impact on participation satisfaction. The contribution of this research empirical survey can be used as a reference for runners road running units. It is necessary to improve the motivation and leisure benefits of road runners. It is necessary to improve the planning and after-the-fact services in advance, in the event, and to improve the efficiency of road running activities and leisure industry.
Advisor Committee Chi-Chuan Wu - advisor
Fu-Shin Wen - co-chair
Kun-Huang Yeh - co-chair
Files Date of Defense 2019-01-11 Date of Submission 2019-01-29