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Title page for etd-0128119-175641


URN etd-0128119-175641 Statistics This thesis had been viewed 44 times. Download 0 times.
Author Wen-wei Chen
Author's Email Address No Public.
Department Management Business Administration
Year 2018 Semester 1
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 56
Title A STUDY OF THE FACTORS OF THE SATISFACTION AND THE INTENTION – AN EXAMPLE OF ROAD RUNNING PARTICIPANTS
Keyword
  • Participation experience
  • Motivation to participate
  • Intention to participate
  • Satisfaction
  • Road running
  • Road running
  • Satisfaction
  • Intention to participate
  • Motivation to participate
  • Participation experience
  • Abstract This study aims to understand the research on the factors affecting the satisfaction and behavioral willingness of road-running leisure participants. Questionnaires are used to collect relevant information. The researchers conducted a questionnaire survey by means of online GOOGLE form, and a total of 158 copies were collected. The total effective sample was 158, and the effective questionnaire rate was 100%.
    The actual analysis results of this study show that participation motivation and participation experience have a significant positive impact on participation satisfaction. The contribution of this research empirical survey can be used as a reference for runners road running units. It is necessary to improve the motivation and leisure benefits of road runners. It is necessary to improve the planning and after-the-fact services in advance, in the event, and to improve the efficiency of road running activities and leisure industry.
    Advisor Committee
  • Chi-Chuan Wu - advisor
  • Fu-Shin Wen - co-chair
  • Kun-Huang Yeh - co-chair
  • Files indicate in-campus access only
    Date of Defense 2019-01-11 Date of Submission 2019-01-29


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