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URN etd-0202118-100547 Statistics This thesis had been viewed 153 times. Download 0 times. Author Tung-Yung Sun Author's Email Address No Public. Department Management Business Administration Year 2017 Semester 1 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 81 Title THE EXPLORATION OF VALUE INNOVATION AND BLUE OCEAN STRATEGY OF FIRMS IN LITHIUM BATTERY INDUSTRY Keyword Blue Ocean Strategy Sustained Competitive Advantage Value Innovation Lithium Battery Lithium Battery Value Innovation Sustained Competitive Advantage Blue Ocean Strategy Abstract In 2014, the market share of lithium battery industry in Asia (Taiwan, Japan and South Korea) has reached 91.5% of the global market. The four major suppliers located in Asia were Simplo, Dynapack, Celxpert and LG Chem., which owned 55% market share rate in Asia and occupied a significant role in this industry.
This research is focusing on the four frameworks in blue ocean strategy to explore current and future status in the lithium battery industry. Nowadays, notebook, tablet and cellphone market are nearly saturated; therefore, to create advantage that is hard to be imitated or enhance sustainable competitive advantage for standing at the top of battery industry.
In the study, Simplo implements four competitive advantage strategies to get better market share rate, which are reduce battery thickness, cost reduction, improve production technology and create new application products.
Dynapack, Celxpert and LG Chem. could apply the following three strategies to attain value innovation from their current status, such as, improve production technology, increase cell energy density, and create new application products.
Finally, this study systematically list out suggestion and practices to provide battery industry a practical and empirical reference.
Advisor Committee Yung-Kuei Liang - advisor
Wei-Hsin Hsiang - co-chair
Files Date of Defense 2018-01-18 Date of Submission 2018-02-02