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URN etd-0206115-173125 Statistics This thesis had been viewed 2035 times. Download 338 times. Author Yi-Chieh Shao Author's Email Address No Public. Department Information Management Year 2014 Semester 1 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 80 Title A Study of Customers’ Loyalty based on Online Shopping Platform with Fast Delivery Service Keyword Customer Satisfaction E-commerce Fast Delivery Service Service Guarantee Information Systems Ssuccess Model Information Systems Ssuccess Model Service Guarantee Fast Delivery Service E-commerce Customer Satisfaction Abstract Because of advances in Internet technology and consumer acceptance of online shopping increase, various types of shopping platform mushroomed increase, in recent years, the online shopping market continued to show growth situation. Competition among B2C shopping platform not because of the market increases has slowed the trend. Each platform from earlier in the amount of product items and product price, competition among B2C shopping platform not because of the market increases has slowed the trend. Later, due to enhance the cash flow and logistics technology, offer a variety of convenient payment options and faster delivery services, by the amount of the product, the price into the competition to provide differentiated services.In particular, social networking sites and TV advertising from time to time to promote the online shopping platform with “Fast Delivery Service”, allow consumers to pick up the waiting time is greatly reduced, no longer have to wait for delivery of goods. In order to shorten the delivery time, the industry must invest more in costs, such as building more storage or transport costs increase, but investment costs are substantial benefits of recycling, which is a topic to discuss.
In recent years, for "online shopping" has been studied by many scholars, But the few studies for Internet shopping launched the "Service Guarantee - Fast Delivery Service", there is a value on its academic to understand e-business in a highly competitive environment, "Service Guarantee - Fast Delivery Service" impact to consumers to explore whether the Service Guarantee - Fast Delivery Service can really positive impact on customer satisfaction and thus enhance the consumer's repurchase intention. In this study, refer DeLone & McLean (1992) the successful model of information system and the concept of "Service Guarantee - Fast Delivery Service" empirical research.
Through empirical research indicates that, in addition to online shopping platform on quality of information and systems have a significant impact on the quality of customer satisfaction, the service guarantee on "fast delivery service" , customer satisfaction also have significant improvement, thereby affecting repurchase intention. Through analysis of this study to explore, thereby providing the reference online shopping platform on industry management, the timely introduction of the industry viable and consumers felt the service guarantee, thereby increasing consumer repurchase intention, reach consumers and businesses win-win situation.
Advisor Committee Shu-Chiung Lin - advisor
none - co-chair
none - co-chair
Files Date of Defense 2015-01-28 Date of Submission 2015-02-09