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Title page for etd-0207117-195726


URN etd-0207117-195726 Statistics This thesis had been viewed 530 times. Download 0 times.
Author Wen-Chieh Cheng
Author's Email Address No Public.
Department Management Business Administration
Year 2016 Semester 1
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 41
Title EXPLORING THE ANTECEDENCES OF MOBILE ONLINE BANKING APP USAGE INTENTION
Keyword
  • Mobile Characteristics
  • Information System Success Model
  • Mobile Online Banking APP
  • Technology Acceptance Model
  • Technology Acceptance Model
  • Mobile Online Banking APP
  • Information System Success Model
  • Mobile Characteristics
  • Abstract With the new technology growing and the mobile Internet becoming more and more popular, the m-commerce have involved in everyone’s daily life. In the financial industry, a large number of banks have developed their own mobile online banking APP in order to facilitate their operation, as well as bring the convenience to customers.
    This study aimed to use “Technology Acceptance Model” and “Information System Success Model”, and included “Mobile Characteristics” in order to integrate the antecedences of mobile online banking APP usage intention. A survey was conducted by using convenience sampling to test the hypotheses. This study targeted the banking customers who ever use the mobile online banking APP by mobile device as research samples.
    Research results found that, first, “system quality”, “information quality”, and “mobile characteristics” significantly and positively influence “perceived usefulness” and “perceived ease of use”. Second, “perceived ease of use” significantly and positively influences “perceived usefulness”, “continuous usage attitude”, and “continuous usage intention”. Third, “perceived usefulness” significantly and positively influences “continuous usage attitude” and “continuous usage intention”. Finally, “continuous usage attitude” significantly and positively influences “continuous usage intention”.
    Advisor Committee
  • Tze-Hsien Liao - advisor
  • Files indicate not accessible
    Date of Defense 2017-01-11 Date of Submission 2017-02-09


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