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The defense date of the thesis is 2009-02-10
The current date is 2019-03-20
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URN etd-0210109-012537 Statistics This thesis had been viewed 2281 times. Download 14 times. Author Tzong-Rong Hong Author's Email Address No Public. Department Management Business Administration Year 2008 Semester 2 Degree Master Type of Document Master's Thesis Language English Page Count 193 Title THE IMPACTS OF INTERNATIONALIZATION AND PRODUCT DIVERSIFICATION WITH STRATEGIC ALLIANCES ON PERFORMANCE FOR TAIWAN'S SMES Keyword SME. product diversification performance strategic alliance internationalization internationalization strategic alliance performance product diversification SME. Abstract With the growing trend of Taiwan international business, the research of the impact of multinational Enterprises (MNEs) becomes more important. This paper examines how Taiwan small and medium-sized enterprises (SMEs) utilize the internationalization and product strategy to expand their business growth associated with strategic alliance partners to reach a competitive level of firm’s performance. Due to Taiwan firms’ particular international and alliance strategy, this paper examines the different impact between homogeneity and heterogeneity of internationalization. This study also tests the relationship of product and international diversity on firm performance. The results show that single internationalization strategy can not significantly improve performance. Product diversification can improve performance with curvilinear relationship, while unrelated product diversification is more effective than related. With the interaction of internationalization, the hybrid strategy of internationalization and product diversification could decrease performance in curvilinear relationship. With the moderation of strategic alliance, internationalization becomes more effective on performance, while product diversification decrease the effect on performance.
The paper ends up with a section on conclusion and implication for SMEs with a suggested model to improve performance by expanding global business and product offers with appropriate integration of strategic alliance network. The empirical findings contribute the trends and results for SMEs to leverage strategic alliance to extend their capability to improve its performance through internationalization and product diversity under the keen competition of global market.
Advisor Committee Yung-Kuei Liang - advisor
Files Date of Defense 2009-01-16 Date of Submission 2009-02-10