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Title page for etd-0210111-173706


URN etd-0210111-173706 Statistics This thesis had been viewed 2011 times. Download 0 times.
Author Yi-Lin Chen
Author's Email Address No Public.
Department Information Management
Year 2010 Semester 1
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 58
Title The Relationship of Administration Service Quality, Satisfaction and Loyalty - Evidence from T University
Keyword
  • Loyalty
  • Service Quality
  • Satisfaction
  • Satisfaction
  • Service Quality
  • Loyalty
  • Abstract This study evidenced from T University and discussed the characteristic of administration service and quality. The sample of this study was students in T University. According to the students adopted stratified sampling, we collected 698 usable questionnaires. Then SPSS and AMOS were used for structure equation model to analyze the two independent variables of administration service quality and customer satisfaction to understand the relationship on loyalty. Finally, this study found the critical attributes of the satisfaction in order to confirm the sequence of improving. The result could provide strategies and allocate resources for administrator in university.
    Advisor Committee
  • Huei-Huang Chen - advisor
  • R. L. Tsai - co-chair
  • Shih-Chih Chen - co-chair
  • Files indicate not accessible
    Date of Defense 2011-01-17 Date of Submission 2011-02-11


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