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URN etd-0213107-173736 Statistics This thesis had been viewed 2624 times. Download 1821 times. Author Yu-shan Shen Author's Email Address No Public. Department Industrial Design Year 2006 Semester 1 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 126 Title Research on the Image of Personification Products Keyword image personalized personalized image Abstract The study aims on the image of personalized products .At present, the product design has gradually changed from "form follow function" concept into the emphasis on product appearance and feelings. Therefore, the study is focused on the personalized products which are closely related to the people. This study defines the patterns used to present a personalized product. In addition, the study discusses the correlation between personalized products and image. Principle component analysis is used to obtain the structural aspects and the products are categorized by hierarchical cluster analysis. Furthermore, one-way ANOVA and Kruskal-Wallis test are applied to decide the correspondence between studied samples and components of image. The main results are summarized in below.
（1）The 4 principle image components which compose of the personalized products are: fresh，warm，young and compact.
（2）After the correlation analysis between products and image, the products can be divided into 4 groups:
Sample group G1 is called as “living group”, tend to have an image of warm and young, with popular appearance and the colors selected are brighter. The design gives a living and young expression.
Sample group G2 is called as “warm group”.G2 tend to have an image of fresh, warm and compact. The design of this group provides the feeling of warm and close, or a light or heat feeling in the outer expression.
Sample group G3 is called “funky group”. G3 tend to have an image of fresh, young and compact. This design is with funny appearance and tries to change the traditional thinking.
Sample group G4 is called “practical group”. G4 tend to have an image of fresh, compact. The products are with strong metallic and simple design. The design is usually used for practical and often-used products in our daily lives.
（3）The correlation between product groups and images shows that a significant difference can be found among groups regarding to warm and young image. Group G2 shows the strongest warm image but the group G4 is the weakest. Group G3 shows the strongest image of young and the group G4 has the least. There is no significant difference among groups regarding to the image of fresh and image of compact.
Advisor Committee Chih-yuan Lo - advisor
none - co-chair
none - co-chair
Files Date of Defense 2007-01-30 Date of Submission 2007-02-13