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Title page for etd-0215119-200744


URN etd-0215119-200744 Statistics This thesis had been viewed 32 times. Download 0 times.
Author Fang-yu Su
Author's Email Address No Public.
Department Management Business Administration
Year 2018 Semester 1
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 59
Title CHANLLENGES AND BLUE OCEAN STRTEGY OF TAIWAN’S ELECTRONIC COMPONENTS AGENTS
Keyword
  • Innovation
  • competitive advantage
  • blue ocean strategy
  • competitive strategy
  • electronic component agents
  • electronic component agents
  • competitive strategy
  • blue ocean strategy
  • competitive advantage
  • Innovation
  • Abstract Electronic component agents are in the middle of the entire electronics industry supply chain. Therefore, the electronic component agents and the upstream and downstream manufacturers and coexist with each other. It is no longer just about profit taking. In fact, it effectively improves the efficiency of electronic industry overall through its channel. In recent years, the electronic component industry has entered a wave of consolidation, the trend of the winner-takes-all is getting stronger. In addition, due to the trend of globalization and the low gross profit in electronic industry, electronic component agents are also facing the challenge of asymmetric information, financial condition, and its inventory control. Moreover, the pressure of cost reduction from customers, the profit squeezing and the agency take-over from supplier are developing into agency dilemma. 
    The issue of how to adapt and break through agency dilemma has become a must-take class for every electronic component agent.
    Besides the overview of electronic industry and agency dilemma mentioned, this research is emphasizing that the role of electronic component agents in industry is becoming much more crucial. By collating and collecting information from many of predecessor in the literature to discuss overall environment, business strategy, and understanding competitor. Hoping that the advanced strategies and prospect will bring competitive advantages. Based on blue ocean strategy, innovation and competitive advantage, this research seeks to bring a future development direction and reference to electronic component agents in Taiwan.
    Therefore, this research adopts a comparative case study method to reflect the system of electronic component agents from four selected companies. To arrange in-depth interviews through comparative case analysis and data collection, and make a complete record of the interviews, to improve credibility thus enhance validity.
    The conclusions of this study, found that “reducing inventory backlog and improving inventory management” and “rely on a few strong products” are the current and common practices of the four case companies. New market space, the future of the blue ocean. The development of future electronic component agents can achieve value innovation in three directions: “helping your customers find business sources”, “providing full package” and “improving design and R&D capabilities, and then developing into their own brands”. In this highly competitive market, a competitive advantage is established, based on which recommendations for the future development of Taiwan's electronic component agents.
    Advisor Committee
  • Yung-kuei Liang - advisor
  • Chu-ching Wang - co-chair
  • Wei-hsin Hsiang - co-chair
  • Files indicate in-campus access immediately and off-campus access at one year
    Date of Defense 2019-01-16 Date of Submission 2019-02-18


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