||he purpose of this research concentrates on the possibility of the handsome practical examples to apply on the product design.The content includes four sections in the followings:(1) At first, concluding the construction of the handsome image from the investigation and discussion of the practical handsome examples in daily life. (2) Next, according to the reasons, which produced by the handsome image concepts, and select the related design elements. (3) Taking the design of the wrist electronic watch as example, following each design element to develop different operating ways of the watch samples. Then, practicing the handsome image testing, the test result will be discussed by using main element analysis to illustrate the related relationship of the handsome image with the electronic watch between male and female test takers. (4) At last, using multiple regression analysis to discuss the effect between the wrist electronic watches and the ‘a sense of handsome’ and ‘a sense of likeness’ these two mixed evaluation.
The main result illustrated as the followings: (1) The handsome image is constructed by ‘tremendous vitality and Boundless energetic’, ‘tremendous momentum’, ‘flexible operating’, ‘kaleidoscopic changes’ ‘like floating clouds and flowing water’ these five sub-concepts. (2) From the collected handsome concepts, we select ‘body motion control’, ‘majestically’, ‘full of boldness’, ‘wisdom induction’, ‘appearance change’, ‘function change’, ‘fluent’, ‘accomplish a task at once’ these eight related design elements. (3) The main reasons for male watch usage of the handsome image focus on ‘simple-complicated’ and ‘special-normal’, the related design are ‘single hand operating’, ‘two hands operating’ and ‘induction control’, ‘keys, spins control’; and for female, the construction of the handsome image are ‘fast-slow’ and ‘free-restrained’, the related design are related ‘single hand operating’, ‘two hands operating’ and ‘induction control’, ‘keys, spins control’. (4) The main image of ‘a sense of handsome’ and ‘a sense of likeness’ is ‘coordinated’, which affects male on watch usage; but for female users, the main image of ‘a sense of handsome’ and ‘a sense of likeness’ is ‘smooth’, ‘coordinated’ separately.