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URN etd-0301106-221041 Statistics This thesis had been viewed 1649 times. Download 19 times. Author Kuei-Lin Wang Author's Email Address No Public. Department Information Management Year 2005 Semester 2 Degree Master Type of Document Master's Thesis Language English Page Count 75 Title Research about the Supermarket Sales Influenced by the Variance of Weather in Taiwan Keyword Data Mining Data Mining Abstract The related technique of data mining is applicable to be used among a huge database for revealing valuable knowledge, which can be contributed to the department of enterprise management as a reference during the process of decision-making; as to the retailer industry, it is applicable to acquire and save a great deal of transaction data of sales by means of technologies of the Real Time Point Of Sale (POS) System, database and data warehousing etc., thus it is rather appropriate to utilize the technique of the data mining in order to reveal and study all related knowledge of sales accordingly.
Taiwan belongs to the subtropical zone geographically, it has four distinctive seasons in a year, therefore the explicit variance of the climate, such as the temperature and relative humidity etc., may potentially affect the general consumers in selecting retailing channels upon purchasing; the objective of the present study lies in studying the sales of the retailing channels influenced by the variance of climate in Taiwan area, therefore the present study utilizes the classification and clustering techniques used in the data mining as the research methods, focusing on the relevant analysis and studies in the sales data of retailers with climate data of Taiwan, and then summarizes the related climate and sales data as the conclusion of the present study, and sincerely hope that it can be contributed to the retailer industry as a reference for planning both the promotion activities as well as merchandise in different season
Advisor Committee Yen-Ju Yang - advisor
none - co-chair
none - co-chair
Files Date of Defense 2005-01-15 Date of Submission 2006-03-01