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URN etd-0303106-154240 Statistics This thesis had been viewed 2854 times. Download 1934 times. Author Ji-ting Wu Author's Email Address email@example.com Department Management Business Administration Year 2005 Semester 1 Degree Master Type of Document Master's Thesis Language English Page Count 105 Title A Study on the Factors that Influence Business Operation of TV Shopping in Taiwan and China Keyword AHP Business Operation TV Shopping TV Shopping Business Operation AHP Abstract Traditionally, customers walk in stores and make their purchases based on the like and dislike of the shelf display and price comparison. Business managers are consistently searching for best channels, displaying locations and product packaging to attract purchasing behaviors of the consumers. However, with the change of the structure of society and industry, TV shopping has become a new and popular channel that is valued worldwide. It has become one of the major channels that consumers make their purchases.
This study focuses on the examination of the marketing strategies of the TV shopping industries in Taiwan and China as the approaching of digital information era. It also discusses the differences on the industrial competitions, strategic planning and execution of the industries in these two cross-straits.
Advisor Committee Ming-Chuan Pan - advisor
none - co-chair
none - co-chair
Files Date of Defense 2006-01-23 Date of Submission 2006-03-03