||Telemarketing has been in the market for long. Transformations emerge due to different demands in services and functions of products. When expanding to other areas, such as communication, insurance, financing, e-learning, and publishing, etc., telemarketing has entered a new era. Also, customer relationship management is a buzz phrase recently. Because customer relationship management has increasingly received more attention by enterprises, this concept will surely both play a role in telemarketing, and affect the importance of telemarketing personnel.
The main aim of this research is to probe into the relationship among internal-external control, characteristics of work, and organizational commitment. Based on the sample of telemarketing personnel from communication and financial industry, this research tries to understand how internals and externals with different contents of jobs would change their organizational commitment. Hence, this research will talk about not only the effect of internal-external has on 5 job characteristics and organizational commitment, but also the relationship between internal-external control and organizational commitment in financial and communication industries.