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Title page for etd-0401105-134413


URN etd-0401105-134413 Statistics This thesis had been viewed 2157 times. Download 17 times.
Author Fu-Jin Young
Author's Email Address No Public.
Department Management Business Administration
Year 2004 Semester 1
Degree Master Type of Document Master's Thesis
Language English Page Count 123
Title THE RELATIONSHIP AMONG THE LOCUS OF CONTROL, JOB CHARACTERISTICS, AND ORGANIZATIONAL COMMITMENT- BASED ON THE EXAMPLES OF COMMUNICATION INDUSTRY AND FINANCIAL HOLDINGS COMPANIES
Keyword
  • personality quality
  • organizational commitment
  • job characteristics
  • internal-external control
  • internal-external control
  • job characteristics
  • organizational commitment
  • personality quality
  • Abstract Telemarketing has been in the market for long. Transformations emerge due to different demands in services and functions of products. When expanding to other areas, such as communication, insurance, financing, e-learning, and publishing, etc., telemarketing has entered a new era. Also, customer relationship management is a buzz phrase recently. Because customer relationship management has increasingly received more attention by enterprises, this concept will surely both play a role in telemarketing, and affect the importance of telemarketing personnel.
       The main aim of this research is to probe into the relationship among internal-external control, characteristics of work, and organizational commitment. Based on the sample of telemarketing personnel from communication and financial industry, this research tries to understand how internals and externals with different contents of jobs would change their organizational commitment. Hence, this research will talk about not only the effect of internal-external has on 5 job characteristics and organizational commitment, but also the relationship between internal-external control and organizational commitment in financial and communication industries.
    Advisor Committee
  • Ming-Chuan Pan - advisor
  • Ai-hwa Chang - co-chair
  • Mei-Fang Chen - co-chair
  • Files indicate in-campus access only
    Date of Defense 2005-01-27 Date of Submission 2005-04-01


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