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URN etd-0421105-094344 Statistics This thesis had been viewed 2598 times. Download 1185 times. Author Tung-Cheng Cheng Author's Email Address email@example.com Department Industrial Design Year 2003 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 104 Title A Study of Applying Rhetoric in Designing Icons for Homepage Keyword Home page Icon design Internet Rhetoric Rhetoric Internet Icon design Home page Abstract Abstract
In light of the rapid development of information on current Internet, as the bandwidth is getting wider, the content of Home Page design is no more text but icon, graphic, and picture dominated. In such complicated and diversified environments, whether the designed messages could be transferred to related users effectively and correctly is a very critical issue. In the field of linguistics, the Lexicology Rhetoric has played an important role ever since. The language would be more elegant as well as its meaning delivered could be much more precisely by means of Lexicology Rhetoric. An elegant home page would facilitate the transferring of its contents in a way much more clear, correct, and understandable. In light of the above, thus it has become a worth research topic that whether and how the skills of Lexicology Rhetoric could be employed to enhance the home page design semantics.
In the beginning, the icons used in the present Home Pages of all colleges and universities in Taiwan were surveyed, collected and analyzed. Then through questionnaire and mixed matrix analysis, it was found that there are indeed several semantic confound and confusion among the surveyed icons on Home Pages. Principles of “Figures of Speech” were adopted to redesign the selected icons. The results of expert validity were used to refine the designed icons. Four combinations of the icon designs were obtained from the results of t-test and Friedman test. These four combinations were tested by mixed matrix analysis. ANOVA was performed. LSD, if significant, was used in grouping them. The findings are as following: (1) the precise application of Lexicology Rhetoric in icon design could facilitate the transmission of the meaning of icon; (2) the text description is also significantly facilitating in recognizing the meaning of icon; and (3) a clear and correct classification on item names would be facilitating in understanding the meaning of icon as well.
The findings suggest that rhetoric is indeed in facilitating the icon design on Home Pages. Hopefully, this research could be served as a reference to the future home page designers.
Key words: Home page, Icon design, Internet, Rhetoric
Advisor Committee Cherng-Yee Leung - advisor
Li-Chieh Chen - co-chair
Lin-Lin Chen - co-chair
Files Date of Defense 2004-07-29 Date of Submission 2005-04-21