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URN etd-0610119-131246 Statistics This thesis had been viewed 67 times. Download 0 times. Author Qian-Ling Jiang Author's Email Address No Public. Department Graduate Institute of Design Science Year 2018 Semester 2 Degree Ph.D. Type of Document Doctoral Dissertation Language zh-TW.Big5 Chinese Page Count 129 Title Perception and Preference of Clothing Fabric Based on Neutral Clothing Thinking Keyword Shirt plaid preference Clothing fabric Neutral clothing Color perception Single color shirt Shirt color preference Black-and-white plaid shirt Black-and-white plaid shirt Shirt color preference Single color shirt Color perception Neutral clothing Clothing fabric Shirt plaid preference Abstract When it comes to pollution, we do not usually think about the clothes we wear, but the clothing industry is really endangering our planet. The market economy has transferred the decision-making power of the garment industry from enterprises to consumers. To make the fashion industry sustainable, in addition to technological innovation, it is also necessary to conduct research on the service clients of the industry. Consumer clothing preference research is an important part of the sustainable development of the clothing industry, and it will also have an impact on environmental and design sustainability.
To study consumers' clothing preferences, we need to understand the trend of clothing development first. Fashion from neutral clothing is becoming a trend. Therefore, this study focuses on the preferences and perceptions of male and female consumers. The gender boundaries between the sexes have become increasingly blurred and neutral in clothing. With the research and application of the concept of neutralization, the single gender model begins to change with the emergence of social pluralism, and this way of thinking also provides more space for designers to conceive and design. Discussions on gender culture are becoming more and more open, and the external clothing is no longer the external language symbol to judge the gender of men and women. The emergence of neutralization, which is different from the traditional dual gender division, also provides more possibilities for fashion designers.
As the important fashion features, color and pattern can influence consumers’ clothing preferences and purchase intentions. Investigating consumers' preference for colors and patterns of clothing fabrics can help the garment industry to develop new and popular products. Hence, two psychophysical experiments based on solid color shirts and black-and-white plaid shirts are carried out to analyze people’s perceptions and preferences concerning fashion colors and patterns, including the aesthetic differences and similarities between males and females. The experimental results of perception and preference for solid color shirts show that the hard-to-match/easy-to-match response was found to be highly correlated with dislike/like. Furthermore, the response of the females concerning hard-to-match/easy-to-match had a strong correlation with two adjective pairs (plain/gaudy and slim-look/fat-look), while that of the males also had a strong correlation with two adjective pairs (plain/gaudy and masculine/feminine). Finally, a hierarchical feed-forward model of aesthetic perception for solid color shirts was established to predict the shirt preference degree. The experimental results of perception and preference for black-and-white plaid shirts show that there was no significant difference of pattern preference between females and males for 89.29% of the black-and-white plaid shirts, and also described features of the patterns that the females and males liked or disliked. Furthermore, the study also demonstrated the formulation between the four semantic scales and three pattern features (including the percentage of black region, the size of the minimum repeat unit, and the descriptor of the pattern complexity). The findings could be used to develop a more robust and comprehensive theory of clothing fabric preferences and provide a reference for neutral clothing fabric design. More comprehensive clothing fabric preference theory is not only an effective tool to solve the problem of plaid shirt inventory in the garment industry but also an important theoretical basis for the “sustainable design” of clothing, which is of great significance to the sustainable development of the garment industry.
Advisor Committee Li-Chieh Chen - advisor
Ming-Chyuan Ho - co-chair
Wan-Li Wei - co-chair
Yen Hsu - co-chair
Yung-Chin Tsao - co-chair
Files Date of Defense 2019-06-03 Date of Submission 2019-06-10