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URN etd-0628106-152210 Statistics This thesis had been viewed 2622 times. Download 1971 times. Author Ju-Tsz Yang Author's Email Address No Public. Department Industrial Design Year 2005 Semester 1 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 132 Title A Study on Young Consumers’ Perceived Value Difference of MP3 Walkman Form Factors Keyword value color form image MP3 walkman MP3 walkman image form color value Abstract The progress of technology enables digital information products to reduce their volume substantially, and no longer limit to use in certain place as in the past, instead, they become portable for users to operate in any place; thus, Baxter (1995) considered that in terms of the purchasing factor of consumer, if there is a pre-defined product range, i.e., brand, function and price are not factors for consideration but only decide according to the overall appearance of the product, the value of the overall appearance of the product will be an important key factor for decision-making.
This research is to discuss the perception difference on the value of the form factor of MP3 walkman (modeling and color) in young consumer group, and further address the designing course of form factor that could improve the value, preference and show in use. The research experiment is to select three basic modeling – square, rectangle and circle, and use the MP3 walkman with flash memory from market as sample for test. As for color, according to relevant literature, color preference studies the vivid color from the P.C.C.C. 129B color chart is applied, in which the twelve frequent seen colors of even numbers from hue V2 and V4 to V24 are selected, and the color chart of the hues of colorless white (w) and black (bk) are also selected, thus fourteen color charts are used as the color stimulus. Three kinds of modeling and fourteen colors are arranged in cross combination, so there are total forty two combinations, and undertakes questionnaire survey on the eight questions of six value evaluation scales plus perception difference on preference and show in use,.
The research shows that in terms of “form” of product appearance, young consumer group consider rectangle is the best and circle is the second. In terms of “hue”, blue purple is the best (20V) and red (2R) is the second. In terms of “form and color”, rectangle and purple (V22) and rectangle purple blue (20V) are the best. According to the experiment, young consumer group requires the feeling of intimacy, simple, soft and characteristic in form and high awareness in color, so that the user could be different from others and feel the personal characteristic.
Keywords: value, form, color, image, MP3 walkman
Advisor Committee Chih-Yuan Lo - advisor
Chien-Hsiung Chen - co-chair
Li-Chieh Chen - co-chair
Files Date of Defense 2006-01-11 Date of Submission 2006-06-28