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URN etd-0707106-131717 Statistics This thesis had been viewed 3434 times. Download 1621 times. Author Po-Chen Tsai Author's Email Address firstname.lastname@example.org Department Management Business Administration Year 2005 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 52 Title ANTECEDENTS AND CONSEQUENCES OF TRUST IN BUYER-SELLER RELATIONSHIPS – AN EMPIRICAL STUDY OF TAIWAN TELECOMMUNICATION INDUSTRY Keyword trust continuity of relationship conflict handling communication ability ability communication conflict handling continuity of relationship trust Abstract The objective of this research is to explore the antecedents of trust obtained from customers by suppliers and the relationship between the buyer’s trust on the supplier and continuity of relationship in the telecommunication industry. Therefore the telecommunication industry is the research object, in total of 520 questionnaire were sent and consequently 194 were returned, a response rate at 37l.3% (194/520). This research fist conduct basis data analysis and exploratory factor analysis by use of SPSS statistic software, then use AMOS 5.0 software to verify the measurement model according to two-step approach of Anderson & Gerbing(1988) and then do verification of structure model. The results indicate (1) communication has remarkably position relationship with the buyer’s trust on the supplier; (2) the supplier’s ability has remarkably position relationship with the buyer’s trust on the supplier; (3) the supplier’s ability of conflict handling has remarkably position relationship with the buyer’s trust on the supplier; (4) trust on the supplier has position relationship with continuity of relationship.
Finally, according to the theoretical structure and data analysis result, this research raise conclusion and suggestion, research contribution, managerial implication, research limitation, and suggestions for future research.
Advisor Committee Pi-Chuan Sun - advisor
Mei-Fang Chen - co-chair
Sheue-Ching Hong - co-chair
Files Date of Defense 2006-06-08 Date of Submission 2006-07-07