From the perspective of Theory of Planned Behavior (TPB), the research analyzed the factors influencing married mothers’ behavioral intention of postpartum care (Tso-Yueh-Tzu). The participants were married mothers in Taoyuan City. In all, 150 valid questionnaires were retrieved. Descriptive analysis, t-test, one-way ANOVA, Pearson product-moment correlation, step-wise multiple regression analysis were used for data analysis. The results are as follows:
1. The level of current married mothers’ behavioral intention of postpartum care was high.
2. The differences in postpartum care among married mothers from different backgrounds
are as follows:
(1) There was significant difference in all aspects of postpartum care among married
mothers under postnatal care of different caregivers.
(2) There were significant differences in some aspects of postpartum care among married
mothers of different ages, delivery modes, family structures, and postpartum care
(3) There was no significant difference in all aspects of postpartum care among married
mothers of different educational backgrounds.
3. Statistically significant positive correlations were found among “attitude”, “subjective
norm”, “perceived behavioral control”, and “behavioral intention” of married mothers’
4. The TPB model was found significant by regression analysis, which interprets the
variance of 36.1% of behavioral intention. Attitude, subjective norm, and perceived
behavioral control could positively predict behavioral intention. Attitude was the
strongest predictor among the three while perceived behavioral control was better
than subjective norm.
5. Married mothers’ perceived behavioral control and behavioral intention accounted for
40.5 % and 33.1% of the predicted variance in their practice of the postpartum dietary
guidelines and their obedience to the postpartum behavior taboos, respectively. Of the
two, behavioral intention was the stronger predictor.
Finally, suggestions based on the research results were proposed for the reference of nursing staffs, expectant mothers and researchers.
Keywords:behavioral intention, the theory of planned behavior, postpartum care .