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Title page for etd-0713104-184620


URN etd-0713104-184620 Statistics This thesis had been viewed 1602 times. Download 18 times.
Author Ching-Hung Hsiao
Author's Email Address g9112005@ttu.edu.tw
Department Information Management
Year 2003 Semester 2
Degree Master Type of Document Master's Thesis
Language English Page Count 79
Title The Study of Behavuor Intention to Accept Mobile Commerce in Technology Acceptance Model
Keyword
  • Technology Acceptance Model
  • Regression Analysis
  • Path Analysis
  • Mobile Commerce
  • Mobile Commerce
  • Path Analysis
  • Regression Analysis
  • Technology Acceptance Model
  • Abstract The more mobile device is used, the larger the group of people who use mobile internet is. According to the survey done by Jupiter Research, the users for mobile internet was 139 million in 2002, but it will grow to 373 million in 2004. The rapidly growing population for mobile internet users will be a potential market for many dealers. On the other hand, due to the broader use of mobile internet, the function for it is improved as well. For the greater influence mobile device would be on us, many dealers do believe it’s a good chance and have started to invest in this field actively. Since different consumers might have different responses toward new technique, they would also have different requests toward the system. And the different cognitive attitudes brought out after using it will make the users evaluate the system divergently, and influence their intention for using the technology. By using Technology Acceptance Model (abbreviated as TAM), the purpose of this research is to find out how consumers cognize the services for mobile commerce and their intention for using it. The regression analysis shows that the attitude is the main factor for using mobile commerce, which means the attitude toward mobile commerce influence significantly the users’ intention for using mobile commerce. The more positive attitude the users have toward mobile commerce, the greater their intention would be. In addition, perceived usefulness and perceived ease of use would affect users’ intention toward using mobile commerce as well, but these two perceptions wouldn’t prompt the intention too greatly.
    Advisor Committee
  • Yu-Chung Hung - advisor
  • Guo-Ping Lin - co-chair
  • Hao-Er Yang - co-chair
  • Files indicate in-campus access only
    Date of Defense 2004-07-02 Date of Submission 2004-07-13


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