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Title page for etd-0717107-173809


URN etd-0717107-173809 Statistics This thesis had been viewed 1581 times. Download 15 times.
Author Chiou-ping Chen
Author's Email Address No Public.
Department Management Business Administration
Year 2006 Semester 2
Degree Master Type of Document Master's Thesis
Language Chinese&English Page Count 145
Title The Impacts Of The Number Of People Front And Rear,Waiting Time, And Waiting Method On The Mood States Of The Consumer—With Banking Industry As Example
Keyword
  • banking industry
  • waiting time
  • the number of people rear
  • the number of people front
  • waiting method
  • waiting method
  • the number of people front
  • the number of people rear
  • waiting time
  • banking industry
  • Abstract Consumers often have to wait during the process of acquiring and consuming many products or services. These waiting experiences are typically negative. This research tried to explore the effects of the number of people front and rear, waiting time situations, and waiting method on the mood states of the consumer when waiting for bank deposit service. This study employs a 2(The number of people front the Consumer: a few or many) ×2(The number of people rear the Consumer: a few or many) ×3(Waiting Time Situations: short waiting time, long waiting time without compensation, and long waiting time with compensation) ×2(Waiting method: line-up system or take-a –number system) factorial design, including two pretests and one experiment. The research subjects were 240 students from Tatung University. This study gets conclusions as follows:
    1. The number of people front the consumer will influence the mood states of the consumer. That is, a few people front the consumer were more favorable than many people front the consumer.
    2. The number of people rear the consumer will not influence the mood states of the consumer. That is, many people rear the consumer were not more favorable than a few people rear the consumer.
    3. Waiting time will influence the mood states of the consumer. Short waiting time will cause the consumer feel better then long waiting time. Additionally, long waiting time with compensation, the consumer will feel better than without compensation.
    4. The impact of the number of people front the consumer on the mood states of the consumer is not moderated by waiting method. A few of people front the consumer were not more the positive mood state under the line-up system than many of people front the consumer, and the take-a-number system also hasn’t any difference.
    5. The impact of the number of people rear the consumer on the mood states of the consumer is not moderated by waiting method. Many of people rear the consumer were not more the positive mood state under line-up system than a few of people rear the consumer, and the take-a-number system also hasn’t any difference.
    6. The impact of waiting time situations on the mood states of the consumer is moderated by waiting method. Under line-up system, short waiting time will cause the consumer feel better then long waiting time. Additionally, long waiting time with compensation, the consumer will feel better than without compensation. But under the take-a-number system, the impact of waiting time situations on the mood hasn’t any difference.
    Advisor Committee
  • Ming-chuan Pan - advisor
  • Files indicate in-campus access only
    Date of Defense 2007-07-02 Date of Submission 2007-07-18


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