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URN etd-0728114-120604 Statistics This thesis had been viewed 2391 times. Download 814 times. Author Shih-che Peng Author's Email Address No Public. Department Information Management Year 2013 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 112 Title An Empirical Study on the Impact Factors of Ordering Electronic Magazines Keyword e-magazine expectancy confirmation theory innovation diffusion theory technology acceptance model technology acceptance model innovation diffusion theory expectancy confirmation theory e-magazine Abstract The coming of global digital age, handheld devices (smart phones, tablets) are flourishing, and indirectly boost the sale of e-magazine and e-book. However, e-magazine is an innovative product, and not all users are willing to use this new product. Based on this, this study attempts to combine innovation diffusion, habit and information management related research to develop a conceptual framework, explaining and predicting the relationship between the consumer and the use of e-magazine. In this study, expectancy confirmation theory is on the base of theory, technology acceptance model (perceived usefulness, perceived ease of use), innovation diffusion theory (compatibility, trialability), and habit such as variables to discuss its effect of intention for users continue to use. The study found that the technology acceptance model in perceived ease of use and perceived usefulness were no significant effects on satisfaction; instead, innovation diffusion theory of compatibility and trialability have significant impact on satisfaction. In addition, compatibility and trialability are the key point of innovative information products. Finally, the results of this study are based on the management implications of providing suggestions of marketing strategy to digital industry. Advisor Committee Huei-Huang Chen - advisor
Shih-Chih Chen - advisor
Shing-Han Li - co-chair
Files Date of Defense 2014-06-03 Date of Submission 2014-08-01