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Title page for etd-0729111-173650


URN etd-0729111-173650 Statistics This thesis had been viewed 2800 times. Download 3034 times.
Author Fu-Tien Pan
Author's Email Address No Public.
Department Management Business Administration
Year 2010 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 72
Title THE FACTORS OF HOUSE-PURCHASING
DECISION IN NEW TAIPEI CITY
Keyword
  • AHP
  • Factors of House-purchasing Decision
  • New Taipei City
  • New Taipei City
  • Factors of House-purchasing Decision
  • AHP
  • Abstract Traditionally, house-purchasing has been considered as a long-term investment
    against inflation and money depreciation other than a living house. However, due to the rapid development of economy and the growing demands on life quality, people have higher standards for the housing environment than before. Convenience and accessibility become more important in their decision making for house- purchasing.
    House-purchasing, different from various merchandises, is a big financial decision. It needs to take into account the housing substantial factors. Different buyers have different factor priorities. This study employed experts interviewing and using Analytic Hierarchy Process (AHP) to probe the important attributes or criteria for house-purchasing decisions in New Taipei City.
    It is found that the most important factor for house-purchasing decision in New
    Taipei City is proximity to workplace, followed by funeral business and funeral home、ivproximity to shopping center、proximity to public traffic network、and high-voltage tower.
    The findings can help house constructors or marketers understand the important factors of house-purchasing decisions in New Taipei City.
    Advisor Committee
  • Pi-Chuan Sun - advisor
  • Files indicate in-campus access at 2 years and off-campus access at 2 years
    Date of Defense 2011-06-14 Date of Submission 2011-07-29


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