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URN etd-0729111-173650 Statistics This thesis had been viewed 2738 times. Download 3034 times. Author Fu-Tien Pan Author's Email Address No Public. Department Management Business Administration Year 2010 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 72 Title THE FACTORS OF HOUSE-PURCHASING
DECISION IN NEW TAIPEI CITY
Keyword AHP Factors of House-purchasing Decision New Taipei City New Taipei City Factors of House-purchasing Decision AHP Abstract Traditionally, house-purchasing has been considered as a long-term investment
against inflation and money depreciation other than a living house. However, due to the rapid development of economy and the growing demands on life quality, people have higher standards for the housing environment than before. Convenience and accessibility become more important in their decision making for house- purchasing.
House-purchasing, different from various merchandises, is a big financial decision. It needs to take into account the housing substantial factors. Different buyers have different factor priorities. This study employed experts interviewing and using Analytic Hierarchy Process (AHP) to probe the important attributes or criteria for house-purchasing decisions in New Taipei City.
It is found that the most important factor for house-purchasing decision in New
Taipei City is proximity to workplace, followed by funeral business and funeral home、ivproximity to shopping center、proximity to public traffic network、and high-voltage tower.
The findings can help house constructors or marketers understand the important factors of house-purchasing decisions in New Taipei City.
Advisor Committee Pi-Chuan Sun - advisor
Files Date of Defense 2011-06-14 Date of Submission 2011-07-29