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Title page for etd-0802104-164519


URN etd-0802104-164519 Statistics This thesis had been viewed 1840 times. Download 13 times.
Author Chang-hui Huang
Author's Email Address No Public.
Department Management Business Administration
Year 2003 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 66
Title Research into Failure in Strategic Alliance of Our Garment Industry
Keyword
  • Failure in Strategic Alliance of Garment
  • Failure in Strategic Alliance of Garment
  • Abstract Due to fierce competition in the world, conventional garment industry in Taiwan is eager to transform itself. Is it possible for Taiwan to follow the footsteps of leading companies in Europe and Japan, and become the pioneer of fashion just by jumping on the bandwagon? Since the pace of internationalization is getting quicker and quicker, garment industry is gradually losing the competitive edge of cheap labor force. Theoretically, it should be easy to expand market if industries can, through cooperation of strategic alliance, learn the way how international enterprises operate, and gain new ideas about design, manufacture and sales.
      However, few cases succeeded in Taiwan. Before forming an ally, both sides should have comprehensive knowledge and advantages ready to work together. These factors will decide the fate of cooperation. Owing to small market as well as lack of creativity, international marketing experience, professional personnel, and far-reaching perspective, Taiwanese businesses only focus on short-term profit. This is very different from foreign corporations’ emphasis on long-term investment. It’s a dilemma to small and medium businesses(SMEs) here in Taiwan, because they want to copy successful models from overseas, and seek market niche during market segmentation. At the same time, they have to tackle the problem of limited capital, and pool the money on development of competitive power instead of efficiency management, which has been one upper hand of Taiwanese industries for a long time.
      Through the process of authorization and cooperation with famous brand companies, this research hopes to guide Taiwan garment industry an exit out of paper-thin profit as being converters only, and provide them some key factors in the success of international enterprises.
    Advisor Committee
  • Ming-chuan Pan - advisor
  • Ai-Hwa Chang - co-chair
  • Nan-Hong Lin - co-chair
  • Files indicate in-campus access only
    Date of Defense 2004-06-14 Date of Submission 2004-08-02


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