||The growth of information technology and the comprehension of the internet resulted in the rise of Tablets and Smart Phones. The market has become more competitive in PC industry, especially in Notebook industry. ODM was further impacted seriously. The development of Notebook is confronting the key turning point. To maintain the advantage in the industry, it is imperative to improve the competitive ability and the efficiency of operation.
The research is covering 5 ODM factories, including Wistron, Compal, Inventec, Quanta, and Pegatron, to analyze their operating efficiency during 2008 – 2012. Use DEA method by and Malmquist Productivity Index to evaluate the operating performance and the movement of productivity during different periods. It is expected to analyze the operating performance in the past for the 5 companies respectively. The result may be the basis of operating guidelines and may be the reference of raising efficiency for Notebook companies.
Two variables, fixed assets and the number of employees, were input and the one variable, operating net income, was output. It revealed Compal maintained its standard above the target of the efficiencies of whole techniques, pure techniques, and scale techniques. However, not only the scale efficiency slipped in Quanta but the efficiency of whole techniques descended. Some aspects need to be improved by the rest companies.
Regarding the movement of the efficiency from 2008 to 2012, productivity of 2 companies, i.e. Compal and Pegatron, growed, and productivity of the other 3 companies, i.e. inventec, Quanta, and Wistron, slipped.
The average of productivity increased from the aspect of the movement on pure technique index during 2008 – 2012. If it was only focused on the movement of productivity, it had the downward trend in the first 3 years but had a pick up from the fourth year.