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The defense date of the thesis is 2008-08-11
The current date is 2019-03-24
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URN etd-0807108-142730 Statistics This thesis had been viewed 2023 times. Download 7 times. Author Wen-Hui Huang Author's Email Address No Public. Department Management Business Administration Year 2007 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 129 Title THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS Keyword symbolic money purchase intentions perceived benefit perceived risk perceived risk perceived benefit purchase intentions symbolic money Abstract The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable questionnaires were collected for use in the analyses with SEM.
The results show that only status of the four dimensions of symbolic money meanings has direct effect on purchase intentions; but worry, achievement, and security do not have direct effects on purchase intentions at all. Perceived benefit and perceived risk completely mediate the effects of worry, achievement, and security on purchase intentions, but partially mediate the effect of status on purchase intentions.
Advisor Committee Hao-Erl Yang - advisor
Chia-Chun Tung - co-chair
Kun-Huang Yeh - co-chair
Files Date of Defense 2008-07-24 Date of Submission 2008-08-11