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Title page for etd-0807108-142730


URN etd-0807108-142730 Statistics This thesis had been viewed 2068 times. Download 7 times.
Author Wen-Hui Huang
Author's Email Address No Public.
Department Management Business Administration
Year 2007 Semester 2
Degree Master Type of Document Master's Thesis
Language Chinese&English Page Count 129
Title THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
Keyword
  • symbolic money
  • purchase intentions
  • perceived benefit
  • perceived risk
  • perceived risk
  • perceived benefit
  • purchase intentions
  • symbolic money
  • Abstract The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable questionnaires were collected for use in the analyses with SEM.
       The results show that only status of the four dimensions of symbolic money meanings has direct effect on purchase intentions; but worry, achievement, and security do not have direct effects on purchase intentions at all. Perceived benefit and perceived risk completely mediate the effects of worry, achievement, and security on purchase intentions, but partially mediate the effect of status on purchase intentions.
    Advisor Committee
  • Hao-Erl Yang - advisor
  • Chia-Chun Tung - co-chair
  • Kun-Huang Yeh - co-chair
  • Files indicate in-campus access at 1 years and off-campus not accessible
    Date of Defense 2008-07-24 Date of Submission 2008-08-11


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