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URN etd-0807118-155617 Statistics This thesis had been viewed 148 times. Download 0 times. Author Hao-tai Chein Author's Email Address No Public. Department Management Business Administration Year 2017 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 116 Title THE OPTIMAL PRICING STRATEGIES OF ONLINE GAME Keyword Risk Customer Heterogeneity Pricing Decision Uncertainty Uncertainty Pricing Decision Customer Heterogeneity Risk Abstract This article mainly discusses different game items’ winning chance pricing decision and the social welfare. We assume that consumers have different preferences for the chance to win, and the firm provide two kinds of game items which have both high chance and low chance to win. Under this framework, we’ll analyzes the pricing decision for the two types of game items for the firm. This article will analyze the market under the condition of Monopoly and Duopoly respectively. Here are a few interesting results in this article. First of all, in the case of Monolopy, the price of both types of game items will only be affected by the chance of winning the items. However, in the Duopoly, this article has different results from the Monolopy, that is, regardless of which type of game items, its price is affected by the chance to win of another game item, in addition to the influence of its own item winning chance. . The study found that no matter in the Monolopy and Duopoly conditions, the lower the probability of winning the low chance items, the price of the low chance items will higher, but the lower the chance of winning the high chance item, the price of high chance item will be lower.. In addition, in the case of Duopoly, the lower chance of low chance iteme , the higher the profits of the two firms; the lower chance of high chance items, the lower the profits of the two firms. Finally, we know that the lower the chance of low chance items, the higher the social welfare, whether the chance is lower in the monopoly market or the Duopoly. Conversely, if the lower of high chance item chance to win, the social welfare will decrease. Advisor Committee Chia-chi Wang - advisor
Chun-rung Chiu - co-chair
Ruei-dhi Chen - co-chair
Files Date of Defense 2018-06-14 Date of Submission 2018-08-08