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URN etd-0809107-132541 Statistics This thesis had been viewed 3253 times. Download 2578 times. Author Chao-Tung Hu Author's Email Address No Public. Department Management Business Administration Year 2006 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 220 Title The Factors Affecting International Competitiveness of Taiwan Chinese-Herbal Medicine Industry Keyword Diamond model AHP International competitiveness Chinese-Herbal Medicine industry Chinese-Herbal Medicine industry International competitiveness AHP Diamond model Abstract Since the biotech developed, researchers have gradually brought up the scientific evidences to prove the medical effect of the Chinese-Herbal Medicine. The valuation of the Chinese-Herbal Medicine are rose recently and many researches are actively run to research the characteristics of the Chinese-Herbal Medicine in many countries. At the same time, by the advocating natural fashions is rising in the world, the international market of the Chinese-Herbal Medicine industry is gradually rising.
In order to heighten the international competitiveness of the Chinese-Herbal Medicine industry, Taiwan government has advanced a serious of policies to develop the Chinese-Herbal Medicine industry from 1995. Nevertheless, since the Chinese-Herbal Medicine industry developed, the management literatures of the Chinese-Herbal Medicine industry have less been discussed; furthermore, because of the degree limiting of Chinese Herbal Medicine, the development of the Chinese-Herbal Medicine industry is not prosperous. Now, the government so develops the Chinese-Herbal Medicine industry that the research hopes to discuss the development of the Chinese-Herbal Medicine industry from the international competitiveness, and find the factors of affecting International Competitiveness of Taiwan Chinese-Herbal Medicine industry to bring up several recommendations and help the development of Chinese-Herbal Medicine industry.
Analytical Hierarchy Process (AHP) is used in the research method and Porter’s diamond model is developed to the research framework. The possible factors affecting the international competitiveness are collected by literatures, interview and questionnaires by which the professional opinions are collected in the Industry, Government, the Academia, and the Research. By the analysis process of AHP, the factors affecting the international competitiveness can be found.
The result found, the market factors (including” Global consumer preference for natural products” (0.0629),” Domestic consumers place great importance on heath and health preservation” (0.0504), “Consistent consumer demand in both domestic and overseas market” (0.0501) and “In contrary to western medicine, it is an alternative therapeutic method” (0.0496) are the most powerful factors affecting international competitiveness of the Chinese-Herbal Medicine industry. The second powerful factors is the role of the government (including “Professional training” (0.0420) and “Professional data pool setup” (0.0381). From the Chinese-Herbal firms, “Strategy alliance with overseas form” (0.0364), “Firm’s scale” (0.0338)and “Patent acquisition” (0.0317) are sorted on seventh, eighth and tenth. From the related supporting industry, “Related industries possessing international competitiveness” is sorted on ninth. From chance, ” Good international license system” (0.0317)and “Biotech development” (0.0312) are sorted on eleventh and twelfth. Finally, from production, all factors are sorted on last.
From the result of the research, several recommendations are brought up to enhance the international competitiveness of the Chinese-Herbal Medicine industry. To the government, first, enhancing professional training; second, establishing the beneficial competitive environment for Chinese-Herbal Medicine industry; third, enhancing the in-depth studies of Chinese-Herbal Medicine; finally, promoting the Chinese-Herb al Medicine concept. To the Chinese-Herbal Medicine firms, first, enhancing the market orientation; second, enhancing the cooperation and communication with foreign medical firms; finally enhancing to get the International certification and patent.
Advisor Committee Yung-Kuei Liang - advisor
Mei-Fang Chen - co-chair
Miao-Que Lin - co-chair
Files Date of Defense 2007-07-11 Date of Submission 2007-08-09