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URN etd-0809111-152953 Statistics This thesis had been viewed 2184 times. Download 1040 times. Author Shou-Yueh Chou Author's Email Address No Public. Department Information Management Year 2010 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 100 Title Applying Fuzzy Logic to Assess the Key Factors of Loyalty in E-shopping Environments Keyword E-commerce Fuzzy logic Fuzzy logic E-commerce Abstract The impact factors of the online stores’ performance are complex. In the assessment processes of loyalty, often due to feeling of subjective evaluation factors and their qualitative characteristics, cannot be used the crisp value to express the assessment of its value. That makes the results of the performance of online store are usually filled with uncertainty and ambiguity. It is difficult to control the online store’s business strategy. However, production control problems are frequently accompanied by certain and uncertain conditions. This study presents a fuzzy logic approach for decision-making of online store. This study also exposes some relationships between critical factors such as system quality, information quality, and service quality. We analyze the effect of these factors on human decision process when they are used. Advisor Committee Shih-Chih Chen - advisor
Files Date of Defense 2011-07-14 Date of Submission 2011-08-09