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URN etd-0809117-114207 Statistics This thesis had been viewed 629 times. Download 0 times. Author Wen-Chung Chang Author's Email Address No Public. Department Industrial Design Year 2016 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 79 Title APPLYING THE CONCEPT OF CITY IMAGE TO THE DESIGN OF CITY IDENTITY - CASE STUDY OF CHIAYI CITY Keyword Corporate Identity System (CIS) City Image City Logo City Logo City Image Corporate Identity System (CIS) Abstract In the era of globalization, a city having one special identification system which can represent the city is very important. In 2003 in Amsterdam, Netherlands, the city made itself a new stage by rebranding the city identification system. It used the original emblem’s element "╳ ╳ ╳" to combine the signs of the government’s logo, so that it could show throughout the city the concept of brand marketing, providing the image of Amsterdam to citizens and tourists.
Recently, Chiayi City government has been using their website and APP positively to promote activities and hold some international events. This study will introduce the concept of a city identification system to design a suitable city logo. The hope is that this logo can enhance the citizen’s internal cohesion. If the local government activities have a consistent image to the face of tourists, the economy will rise on an international level.
In the past, some research was conducted on the city’s logo, but not on doing the design of the city’s logo. The goal of this study was to introduce the city’s image into the design process of the city’s logo. In order to understand the city’s image given to the general public in Chiayi City, the government first surveyed the local residents and the people who traveled to Chiayi City to understand the image and cultural characteristics of the city. Then, the government converted the abstract ideas for the specific design elements, and actually redesigned the city's logo. This study interviewed government officials, experts in the field of graphic design and enterprise identification, and after the completion of the design of the city’s logo, invited the people to publish the market for the optimized city emblem in the future and development of Chiayi City and the application and planning of the city’s identity. A larger scale feedback questionnaire was part of the comprehensive interview content to select the more suitable city logos.
The results show that the railway culture is the current cultural characteristic of Chiayi City, and the international festivals come in second; Chiayi City officially considers that Chiayi City’s development is focused on sightseeing. The city’s logo can be regarded as a representation of the city, however, most of the subjects did not know Chiayi City’s logo; the majority of the people actually know the city logo from the municipal government website. Presently, the overall impression of Chiayi City is nostalgic and classical, and in the first four landscapes are classical, the landscapes’ impressions are classical. We learned from the expert interviews that before the establishment of the city’s logo, it was necessary to establish a consensus with the city’s residents and to understand the relevant background of the city history, humanities, and customs. Through the data analysis, this study found that the city concept does affect the people through the city’s logo shape and color expectations, therefore, in the process of planning the city’s logo, one needs a clear city concept as a basis. In Chiayi’s three optimal logos, the upper case of “C” obtained a higher score. Based on the construction of the city’s image questionnaire of Chiayi City, this study will be used to understand the current city image of Chiayi City, and the questionnaire will be applied to the pre-surveys of other cities.
Advisor Committee Wen-chia Wang - advisor
Kun-fan Lin - co-chair
Yen Hsu - co-chair
Files Date of Defense 2017-06-23 Date of Submission 2017-08-09