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URN etd-0813113-140215 Statistics This thesis had been viewed 1437 times. Download 118 times. Author Shen-Te Huang Author's Email Address No Public. Department Information Management Year 2012 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 66 Title Understanding the Impact of Factors on Acceptance Towards Environmental Products Keyword environmental products environmental awareness social perception theory of planned behavior environmental ethics and beliefs environmental ethics and beliefs theory of planned behavior social perception environmental awareness environmental products Abstract In order to pursue economic growth and affluent lifestyles, people are constantly developing the environment and engaging in excess energy consumption, activities which have already severely polluted the environment and damaged Earth’s natural balance. Consumption is the prime cause of resource usage and is therefore an important factor behind the environmental crisis we face today. The attitudes and ideas humans have regarding consumer behavior may have lead to the over-consumption of environmental resources, as well as to the pollution and damage to the environment. How do we change the consumption behaviors of humans and lower the burdens and impacts they have on the environment? The most direct way is to change consumption patterns to mitigate the phenomenon of excessive resource use. This research considered factors such as attitudes, subjective norms, perceived behavioral control, social perceptions, environmental awareness, and environmental ethics and beliefs to understand consumer intentions towards using environmental products. An online survey was conducted, and 406 survey responses were returned. Structural equation modeling (SEM) was used for authentication pattern and structural pattern analysis.
The research findings were as follows: (1) the attitudes consumers have towards environmental products positively and significantly affect their behavioral intentions towards using environmental products; (2) the subjective norms consumers have towards environmental products are positively but not significantly correlated to their behavioral intentions towards using environmental products; (3) the perceived behavioral control consumers have with regard to environmental products positively and significantly affects their behavioral intentions towards using environmental products; (4) the social perceptions consumers have towards environmental products are positively but not significantly correlated to their behavioral intentions towards using environmental products; (5) the environmental awareness of consumers positively and significantly affects their behavioral intentions towards using environmental products; (6) the environmental ethics and beliefs of consumers positively and significantly affect their behavioral intentions towards using environmental products. Lastly, based on the analysis results of this study, suggestions for enterprises regarding the production and marketing of environmental products were offered, and consumers’ understanding towards environmental products was enhanced. At the same time, we describe the importance of related laws and decrees regarding environmental education and the promotion of policies, and provide direction for future research in this field.
Advisor Committee Huei-Huang Chen - advisor
Shih-Chih Chen - advisor
none - co-chair
Files Date of Defense 2013-07-11 Date of Submission 2013-08-13