||Under the trend of rapid modernization, the appearance of city is becoming more and more resemble to other cities. Yet, on the other hand, major cities in the world are trying to shape individual unique features. Taipei City through hosting 21st Summer Deaflympic in 2009, Flora Expo in 2010 and 2011 IDA Congress Taipei in 2011, plus the completion of Taipei 101 in 2004, visibility of Taipei increased greatly and further built the its image of top city in Taiwan. To maintain original features during the transition from old to new and to be distinguished from other cities is emerged as an important lesson.
The creation of image of a city is shaped with the common experience and image of a city through long time learning and recognition of the general public. In visionary stimuli, form and color are the two most fundamental messages and between them, color is more impressive than form. Color is not only inviting physical and mental reactions, it has also the function of transmitting message and displaying image. Color Psychology stresses on study of emotion and association of colors. When it is incorporated with Imaginary Theory to display image of a city, it will be able to single out possible ways of displaying image of a city, which will help to provide a city with outstanding characteristics.
In this research, we first find out city image and environmental color theory through literature research and, on the other hand, with questionnaire survey, we obtain the city image of Taipei, color association and color feeling of the common public, and through result of city color survey, we compare and determine the relationship between images and colors.
It is found through questionnaire survey that there is high consistency of city image and color association. Diversified cultures and modern city plus Taipei 101, the landmark of Taiwan positioned Taipei as a major city in the world, and it is the major image Taipei City is transmitting. In the city color survey, it is found that Taipei is made up of cold (green) color system and warm (orange) color system, which made the colors of city distracted and lack of uniformity. Color in business circle is even more diversified, containing all kinds of color and all sized of sign boards. It is very much less organized and it caused integrity of landscape. In the color cognition of people, green and orange are positive colors and in city color survey, it is found that if the green system and orange system is well planned and utilized, matched with local feature and characteristic image with local environment color, it could turn the city environmental color better and warmer and increase the natural identify of a city and create the symbolization, identification and signalization of a city.