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URN etd-0815118-141141 Statistics This thesis had been viewed 66 times. Download 0 times. Author Szu-Jung Chou Author's Email Address No Public. Department Management Business Administration Year 2017 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 231 Title THE EFFECTS OF ANTHROPOMORPHISM AND AUTONOMY OF HOTEL SERVICE ROBOTS ON CUSTOMER USAGE INTENTION Keyword Anthropomorphic Appearance Autonomy of the Ability Perceived Threat Negative Attitude Usage Intention Robot Robot Usage Intention Negative Attitude Perceived Threat Autonomy of the Ability Anthropomorphic Appearance Abstract With the advancement of computer technology and the continuous development of artificial intelligence, robotics has entered in a new era. Social platform, healthcare, hotels, transport, catering or a variety of other industries begin to offer consumers robot service to use. In recent years, in order to enhance the interaction between users and robots, many companies have developed robots with anthropomorphic appearance to reduce the distance between humans and robots. In addition, due to the trend of automation development and manufacturers in order to make the industrial production efficiency more competitive, they developed a lot of automated machines and highly autonomous robots, therefore, it is very important to robot industry today to design an anthropomorphic appearance and the autonomy of the ability of the robots.
With the rapid development of AI robot technology, topics related to anthropomorphic appearance and the autonomy of the ability of the robot have also been studied. However, these researches focus on anthropomorphic appearance of the robot and the autonomy of the ability of the robot which influence perceived threat and the negative attitude toward robots (Jakub Złotowski, Kumar Yogeeswaran and Christoph Bartneck, 2017; Yogeeswaran, Złotowski, Livingstone, Bartneck, Sumioka, and Ishiguro, 2016; Ferrari, Paladino and Jetten, 2016). There were few articles on usage intention of the public to use anthropomorphic appearance of the robot and the autonomy of the ability of the robot. The purpose of this study is to examine the effect of anthropomorphic appearance of the robot and the autonomy of the ability of the robot on perceived threat, the negative attitude toward robots and usage intention. This study uses hotel service robots as an example and takes public who is over fifteen years old with the experience of staying in the hotel before as respondents for empirical research. This study utilized convenience sampling to gather data by on-line questionnaires. A total of 427 questionnaires were recovered, after deleting the invalid questionnaires such as has no experience of staying in the hotel before and incomplete or repeat checking, there are 360 valid questionnaires. The effective questionnaire response rate is 84.3%. The empirical data were analyzed and hypotheses were verified by using SPSS 20.0 and AMOS 20.0 software. The result shows that anthropomorphic appearance of the robot and the autonomy of the ability of the robot have a significant effect on perceived threat and the negative attitude toward robots and perceived threat also has a positive significant effect on the negative attitude toward robots, and the negative attitude toward robots has a negative significant effect on usage intention. Finally, this study will report the research contribution and management implications, as well as research limitations and suggestions for future research.
Advisor Committee Pi-Chuan Sun - advisor
Files Date of Defense 2018-05-30 Date of Submission 2018-08-25