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URN etd-0816113-192729 Statistics This thesis had been viewed 2171 times. Download 1341 times. Author Wan-Ning Hauang Author's Email Address No Public. Department Industrial Design Year 2012 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 135 Title A Study on the Differences of Consumption Pattern between Single-function and Multi-function Printers Keyword Consumer behavior Single-function printer Multi- function printer Lifestyle Lifestyle Multi- function printer Single-function printer Consumer behavior Abstract This research does the comparisons firstly on the consumer behavior between the single-function printer and multi- function printer. And then we investigate the discrepancy on purchasing preferences on the single-function printer and multi- function printer.
Lastly we propose new design project of multi- function printer by aiming consumers’ preferences. In the early research, we surveyed 183 participants by using questionnaire to realize the reasons that would influence the purchasing willing of consumers on single-function printer and multi- function printer (MFP). Chi-square test finds out that the main reasons to use the mono-functional printer or MFP are that “don’t have to go out for printing”, “needs for work”, and “needs for life”. And there’s no significant difference between 2 kinds of printers. After that, by applying E-K-B mode as the structure, applying lifestyle and demographicsas the input variables, as well as applying AIO mode we compartmentalized the markets of multi-function machines and analyzed consumers features. Research indicates that product attributes can be categorized to 4 types - “Information quality type, Frugality type, Pinch pennies type, Fashion purchasing type”. As for late proposals for the MFP, majority were mainly concentrated on “Fashion purchasing type”. Therefore, we selected the famous brand, HP, which this group is fond to, and do comparisons between 2 kinds of MFP – CONCEPT01 as well as CONCEPT02, designed by the researcher. Result knows that this grouped consumer’s favorite kind is CONCEPT01. This research not only can be the design reference for related manufactures, but also could let consumers do more comparisons and considerations.
Advisor Committee Yung-Hsiang Tu - advisor
Li-Chieh Chen - co-chair
Su-Chen Chuang - co-chair
Files Date of Defense 2013-07-12 Date of Submission 2013-08-16