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Title page for etd-0817109-154339


URN etd-0817109-154339 Statistics This thesis had been viewed 2400 times. Download 10 times.
Author Chung-Han Hsieh
Author's Email Address ricky730629@yahoo.com.tw
Department Management Business Administration
Year 2008 Semester 2
Degree Master Type of Document Master's Thesis
Language Chinese&English Page Count 118
Title A Study of Internet User's Acceptance of Virtual Reality Technology on the Internet
Keyword
  • Use Behavior
  • Behavioral Intention
  • Perceived Playfulness
  • UTAUT Model
  • Virtual Reality
  • Virtual Reality
  • UTAUT Model
  • Perceived Playfulness
  • Behavioral Intention
  • Use Behavior
  • Abstract The purpose of this paper is to assess the key factors affecting the Internet User's Acceptance of Virtual Reality Technology on the Internet. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), this study verified the model and tested the proposed hypotheses with the empirical data obtained through a questionnaire survey. Structural equation modeling (SEM) with AMOS 6.0 was used to evaluate the relationship among the constructs in the model. The results indicate that there are three factors: performance expectancy, perceived playfulness, and facilitating conditions, exerting influence on the acceptance of Virtual Reality Technology and that the influences on behavioral intentions vary with respondents’ demographics, suggesting that E-Commerce website developers should incorporate more Virtual Reality Technology to create the value for the users in order to attract the potential customers.
    Advisor Committee
  • Hao-Erl Yang - advisor
  • Files indicate in-campus access at one year and off-campus not accessible
    Date of Defense 2009-07-14 Date of Submission 2009-08-17


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