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Title page for etd-0818105-161605


URN etd-0818105-161605 Statistics This thesis had been viewed 2374 times. Download 17 times.
Author Wu-Kuei Sung
Author's Email Address No Public.
Department Management Business Administration
Year 2004 Semester 2
Degree Master Type of Document Master's Thesis
Language English Page Count 70
Title STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
Keyword
  • service quality and customer loyalty
  • customer relationship
  • customer relationship
  • service quality and customer loyalty
  • Abstract Full competition in the IAP industry started since the opening for private operations of the fixed network service on 1 July 2001. Service providers keep advertising to expand market share, and price competition has become white-hot. Though they struggle for new customers and please old customers with all might, how to retain existing customers to enhance future profitability will become a major marketing issue. While enterprises that can successfully reduce customer defection ratio can boost profit by 25-85%, they begin to establish long-tern and profitable customer relations to create loyal customers and maintain customer loyalty. This study thus investigated the relationship between IAPs and customers and the influences of service quality on customer loyalty through a case study of Taipei.
    Advisor Committee
  • Ming- Chuan Pan - advisor
  • Bi-Juan Sun - co-chair
  • Wen-Chiao Hsieh - co-chair
  • Files indicate in-campus access only
    Date of Defense 2005-07-26 Date of Submission 2005-08-18


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