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URN etd-0825109-175643 Statistics This thesis had been viewed 2628 times. Download 1565 times. Author Tien-Yu Chou Author's Email Address firstname.lastname@example.org Department Industrial Design Year 2008 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 104 Title A Study on The Image of Car Reverse Side and Visual Cognition Keyword visual perception image terms shape average method Car model Car model shape average method image terms visual perception Abstract Automotive design has long accompanied the evolution of our society. Many manufacturers aim to satisfy consumer demands with visually stimulating curvatures as the basis for design. And the collocation of a suiting rear design for cars, how a designer transforms image interpretation into visual expression, is a subject of significant modern interest.
The purpose of this research is to study the impression of a car expressed through a combination of its rear design and its general exterior design, observed from the eyes of a driver directly behind the vehicle. From a hierarchical cluster analysis, 13 representing samples of rear design were chosen to conduct studies of spatial distribution with the image spaces of principle component constructed from 16 sets of image terms. Test subjects are able to distinguish and receive the image expression conveyed through the rear design. The most obviously perceived curve designs were the tail lights and rear bumpers. As a result, the most significant set of image terms was “exquisite – robust” and the least was “vibrant – dull”.
Thus this research urges designers that triangular tail lights, and trapezoid bumpers tend to give off the impression of positive conception. Combined with appropriate collocation between positive and negative factors of configurative elements, consumer expectations can be accurately articulated to enhance favorable public impressions for product conception, thereby establishing unique brand recognition and fashion.
Advisor Committee Chih-Yuan Lo - advisor
Fu-Yuan Lee - co-chair
Zun-Qing Chen - co-chair
Files Date of Defense 2009-07-20 Date of Submission 2009-08-26