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The defense date of the thesis is 2014-08-26
The current date is 2019-03-24
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URN etd-0825114-193725 Statistics This thesis had been viewed 1158 times. Download 5 times. Author Ming Huang Author's Email Address No Public. Department Information Management Year 2013 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 74 Title Investigating the Impact of Critical Factors on Continuance Intention Towards the Cross-Border Shopping Websites Keyword Culture difference Electronic Commerce Satisfaction Cross-Border Websites Continuance Intention Continuance Intention Cross-Border Websites Satisfaction Electronic Commerce Culture difference Abstract With the widespread use of Internet and bred out of the noun "e-commerce", which means a new type of commercial activity through the Internet transactions.
In the era of globalization, companies need to improve the service of the cross-border e-commerce to the different levels so that they can stimulate the customers to execute the purchase activity again and generate the continuance intention.
This thesis research is to investigate the continuance intention between the framework of the satisfaction of the customers who use the cross-border websites, including electronic word-of-mouth (e-WOM), perceived value, website design quality, trust, perceived risk and uncertainty avoidance index for understanding the continuance intention of the customers who use the cross-border websites and satisfaction as the mediator variable.
The result showed: (1) the customers who use the cross-border websites’ e-WOM, website design quality, trust, uncertainty avoidance index and satisfaction, significantly affect the continuance intention (2) satisfaction of the customer who use the cross-border websites significantly affect the continuance (3) perceived value and perceived risk are not significantly affect the continuance intention.
This paper provides suggestions to the companies which would like to enter the area of the cross-border e-commerce, and the operators who establish and manage the environment. According to the results, it also provides the possibility to the future research about the cross-border websites.
Advisor Committee Huei-Huang Chen - advisor
Shih-Chih Chen - advisor
Shing-Han, Li - co-chair
Files Date of Defense 2014-06-26 Date of Submission 2014-08-26