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URN etd-0826110-215238 Statistics This thesis had been viewed 3303 times. Download 3087 times. Author Shih-chun Sun Author's Email Address No Public. Department Information Management Year 2009 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 88 Title Integrating Technology Readiness and Post-Acceptance Model: A Case Study of Mobile Service Keyword Post-Acceptance Model Continuance Intention Mobile Service Technology Readiness Technology Readiness Mobile Service Continuance Intention Post-Acceptance Model Abstract Mobile technology maximizes flexible communication without distance and time limits to make everybody can get the latest information they need everywhere. So, in this research, we make the Post-Acceptance Model of main theory to discuss the users’ continuance intention of using m-service via technology readiness.
In this research, I set the m-service users using mobile phone the subjects to discuss the relationship between technology readiness and continuance intention via perceived usefulness, confirmation, and satisfaction. We find these phenomenons: (1) People’s technology readiness influences the continuance intention obviously in using m-service. (2) Perceived value is an important factor of the m-service providers interacting with their subscribers. (3) I verified that technology readiness has an obvious influence on confirmation.
In the context, the m-service providers should understand what the users want, and clear the users’ doubts to attract more and more subscribers.
Advisor Committee Huei-Huang Chen - advisor
none - co-chair
Shih-Chih Chen - co-chair
Files Date of Defense 2010-06-29 Date of Submission 2010-08-28