首頁 > 網路資源 > 大同大學數位論文系統

Title page for etd-0826110-215238


URN etd-0826110-215238 Statistics This thesis had been viewed 3365 times. Download 3087 times.
Author Shih-chun Sun
Author's Email Address No Public.
Department Information Management
Year 2009 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 88
Title Integrating Technology Readiness and Post-Acceptance Model: A Case Study of Mobile Service
Keyword
  • Post-Acceptance Model
  • Continuance Intention
  • Mobile Service
  • Technology Readiness
  • Technology Readiness
  • Mobile Service
  • Continuance Intention
  • Post-Acceptance Model
  • Abstract Mobile technology maximizes flexible communication without distance and time limits to make everybody can get the latest information they need everywhere. So, in this research, we make the Post-Acceptance Model of main theory to discuss the users’ continuance intention of using m-service via technology readiness.
    In this research, I set the m-service users using mobile phone the subjects to discuss the relationship between technology readiness and continuance intention via perceived usefulness, confirmation, and satisfaction. We find these phenomenons: (1) People’s technology readiness influences the continuance intention obviously in using m-service. (2) Perceived value is an important factor of the m-service providers interacting with their subscribers. (3) I verified that technology readiness has an obvious influence on confirmation.
    In the context, the m-service providers should understand what the users want, and clear the users’ doubts to attract more and more subscribers.
    Advisor Committee
  • Huei-Huang Chen - advisor
  • none - co-chair
  • Shih-Chih Chen - co-chair
  • Files indicate accessible at a year
    Date of Defense 2010-06-29 Date of Submission 2010-08-28


    Browse | Search All Available ETDs