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Title page for etd-0827114-235329


URN etd-0827114-235329 Statistics This thesis had been viewed 1647 times. Download 0 times.
Author Ming-Long Jiang
Author's Email Address No Public.
Department Engineering Management, College of Engineering
Year 2013 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 53
Title APPLICATION OF AHP TO EVALUATE NEW PRODUCT DEVELOPMENT PROJECTS - A CASE STUDY OF OPTICAL MOUSE
Keyword
  • AHP
  • Optical mouse
  • New product develop
  • New product develop
  • Optical mouse
  • AHP
  • Abstract The computer optical mouse is combination of electronic, optical, and mechanical technologies that has been widely used as an input device for over two decades. Taiwanese manufacturers have gained leading positions in the supply of key components and the OEM production of these devices. Accurate assessments of the demand for new products could help optical mouse manufacturers to adjust their use of resources and thereby enhance their competitiveness in the industry.
    This study employed the analytic hierarchy process (AHP) in conjunction with expert questionnaires to assign the relative weights of assessment factors in the upstream, midstream, and downstream segments of the supply chain involved in the development of new products. The construct layer included cost factors, key component factors, environment factors, and supply chain factors, and the top five criteria in the factor layer were material costs, specifications, manufacturing costs, inventory costs and product design flexibility. Our results guided the formulation of suggestions for current manufacturers and those interested in entering the industry.
    Advisor Committee
  • Tsai-Lung Weng - advisor
  • Yu-Chung Tsao - advisor
  • Ruey-Shii Chen - co-chair
  • Wei-Guang Teng - co-chair
  • Files indicate in-campus access at 2 years and off-campus not accessible
    Date of Defense 2014-07-22 Date of Submission 2014-08-28


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