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URN etd-0831109-195957 Statistics This thesis had been viewed 2266 times. Download 676 times. Author I-Chieh Su Author's Email Address No Public. Department Information Management Year 2008 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 97 Title A STUDY ON MOBILE SERVICE OF WiMAX USING INTENTION FROM TECHNOLOGY AND ECONOMICS PERSPECTIVE Keyword consumer intention TAM TCE mobile services WiMAX WiMAX mobile services TCE TAM consumer intention Abstract With rapid development of technology, people experience times shifting from wiring to wireless. Now they are marching toward world with higher speed from wireless world. WiMAX is well-known for its maximal transmission speed of 75Mbps and coverage of 48 kilometers, which ascends the market of forth generation of mobile communication. However, such newly flourishing technology has not been officially launched until now. Customers feel expecting and worried to this technology for getting hurt. Therefore, this study takes economic problems confronted by customers in general consumption and problems of accepting new technology as principal axis from consumers’standpoints, on the basis of technology acceptance module(TAM) designed by Davis in 1986 and research on transaction cost theory of Williamson made by Thompson & Yuanyou in 2005；This study conducts material collection and analysis through questionnaires survey. Totally 858 questionnaires are collected. Results indicate that only perceived usefulness has no significant influence. Other factors like perceived easy of use, attitude, uncertainty, trust and transaction cost significantly affect behavior intention, among which, transaction cost affects willingness of consumers at the most. From this research result, it is predicted that if willingness to actually use WiMAX of customers needs increase in future, influence of cost and time should be primarily emphasized. For practitioners who promote new mobile information technology, this study result hopes to help them or customers find their new positions in face of impact by new technology. For operators, they will customize individual service for customers; for customers, they could more clearly understand that needs of diversified service from mobile communication for a majority of users could be expected. Advisor Committee Shu–Chiung Lin - advisor
Huei-Huang Chen - co-chair
Yi-Min Tai - co-chair
Files Date of Defense 2009-06-24 Date of Submission 2009-09-10