||Due to the legislation for waste and biological hazard and enhancement of the environmental protection consciousness among public in recently years, enterprises also find the importance of green manufacturing; therefore, enterprises start to focus on the planning of green supply chains. The most sophisticate feature of green manufacturing is to integrate environmental issues into business; in other words, it can form a better environmental protection consciousness for the enterprise, and reduce the cost in an environmental way. In this manner, it not only makes benefits to environment, but also represents a high quality corporate image to increase the financial performance. Hence, the goal of this study is to discover the effects of green manufacturing on corporate image, competitiveness and financial performance, and classify green manufacturing into three categories-- green inbound, green production, green outbound; moreover, to discuss how do they impact the increasing of corporate image, competitiveness and financial performance.
The subject of this study is the corporate which has ISO 14001 certification, and use mailed questionnaire to census the data. This study use Amos software to conduct a analysis of structural equation modeling and confirmatory factor analysis based on MLE (Maximum Likelihood) Parameter Estimation. The result indicates that (1) green manufacturing has a significant effect on corporate imagine (2) green manufacturing has a significant effect on competitiveness (3) Green manufacturing has a significant effect on financial performance.
The conclusion of this study: (1) if the corporate wants to increase its corporate image, competitiveness and financial performance, it should strengthen its function of green inbound; in other words, it need to integrate suppliers and the purchasing of raw materials; (2) green manufacturing optimizes the manufacturing process, also result in saving raw materials, water and energy. In this way, it not only can increase the competitiveness, but also has an influence on financial performance indirectly. (3) green outbound includes environmental packing, green marketing and environmental distribution. Due to this classification, it can improve corporate imagine, and reduce the cost on account of packing waste minimum and waste managing management. Eventually, this will increase the competitiveness and financial performance as well.