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URN etd-0902110-155515 Statistics This thesis had been viewed 2855 times. Download 987 times. Author Sin-Min Gong Author's Email Address No Public. Department Industrial Design Year 2009 Semester 2 Degree Master Type of Document Master's Thesis Language English Page Count 89 Title The Age Factor for Color Preference Keyword Color Preferences Age Factor Age Factor Color Preferences Abstract This study focuses on the age differences on the color preference. A psychophysical experiment was conducted, and the color preference models for different age were developed. Eighty observers took part in the experiment, including 50 observers aged between 18 and 30 years old and 30 observers aged between 56 and 84 years old.
Each observer was required to answer what color they like/dislike and the reason why. After interview, each observer was asked to arrange 11 color patches in order of preference. The color samples used in the experiment were selected from 11 basic color terms (red, orange, yellow, green, blue, brown, purple, pink, white, black and gray colors). Each color was produced according to their boundaries in CIELab space.
The results showed the elder’s color preference differed from younger. The determinate for color preference were chroma and lightness attributes for elder and younger groups, respectively. In addition, the reason for preferred color, elder people like the colors related to joyful events, young people like the comfortable colors. Both elder and young people agree that they didn’t like dirty colors.
In preference models, we used quantitative analysis and qualitative analysis to develop models. For younger observers, the model obtained from quantitative analysis indicated that they didn’t like the colors having medium lightness and chroma, the colors farther away from lightness of 47 and chroma of 2 were more preferred. And the model obtained from qualitative analysis showed that the “preferred color” was prompted by white color, the “dislike color” brown color. The color preference model for the elder obtained from quantitative analysis suggested that the most dislike color was located at the coordinates (a*, b*) of (-4, 9) with a lightness close to 0, that is to say that the observers didn’t like dark yellow color , the preferred colors were the colors farther away from this reference coordinates. And the model by using qualitative analysis tell us the “dislike color” applied on gray, black and brown colors. Note that the liked color was insignificant in this model.
Advisor Committee Wen-Yuan Lee - advisor
Li-Chieh Chen - co-chair
Ming-Chuen Chuang - co-chair
Files Date of Defense 2010-07-15 Date of Submission 2010-09-04