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URN etd-0902113-145208 Statistics This thesis had been viewed 2344 times. Download 990 times. Author Lin-Jong Shyu Author's Email Address firstname.lastname@example.org Department Information Management Year 2012 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 85 Title USING SMART PHONE AS AN AUDIO GUIDING DEVICE FOR CULTURAL TOURISM Keyword Cultural Tourism Smart Phone Audio Guide C-TAM-TAB SEM SEM C-TAM-TAB Audio Guide Smart Phone Cultural Tourism Abstract In general, several countries have taken tourism (non-chimney industry) and technology industry as a star industry in the twenty-first century. These two industries are regarded as contributing to job creation. Taiwan has special geographic environment, well-developed network communication technology, abundance nature resources, various cultural resources, as well as friendly people. These factors are likely to increase the development of domestic tourism in Taiwan.
For the purpose of achieving "tourism life, living tourist-oriented" and "tourist demand-oriented" environment, this study proposed a feasibility study of applied Smartphone in tour guiding system. The theoretical model of this study is Combining TAM & TPB Model. The first attempt is to verify the feasibility of this framework in Lugan Longshan Temple, a national monument. The study method is adopting questionnaire to investigate the tourists’ satisfactory in using Smartphone as tour guide in cultural tourism resource. Furthermore, structural equations model is adopted to verify the factors of influence antecedents relationship, to learn whether these variable can effectively enhance the using intention.
To the result of this study, audio tour guiding toward smartphone is likely to enhance smartphone users’ satisfactory while traveling. The result of this study provides Tourism Bureau, communication industry a brand new idea marketing method which is different from the past tourism business model. The cultural value added is enhanced as well. Besides, local tour spot and its business and economic mobility are carried out.
Due to this positive result, this study may contribute to a paradigm shift to revitalize the tourism industry in Taiwan. The paradigm shift is from cultural Tourism to Creative Tourism. This transition may lead to the tourists to experience various ways for more job creation. Thus, “how to use emerging technologies to expand the market” is an issue for further study.
Advisor Committee Cheng-Liang Yang - advisor
none - co-chair
none - co-chair
Files Date of Defense 2013-07-19 Date of Submission 2013-09-02