Announcement for Downloading full text filePlease respect the Copyright Act.
All digital full text dissertation and theses from this website are authorized the copyright owners. These copyrighted full-text dissertation and theses can be only used for academic, research and non-commercial purposes. Users of this website can search, read, and print for personal usage. In respect of the Copyright Act of the Republic of China, please do not reproduce, distribute, change, or edit the content of these dissertations and theses without any permission. Please do not create any work based upon a pre-existing work by reproduction, Adaptation, Distribution or other means.
URN etd-0902118-160749 Statistics This thesis had been viewed 48 times. Download 0 times. Author Yi-Hsin Chiang Author's Email Address No Public. Department Industrial Design Year 2017 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 79 Title A Study on Crowdfunding Video Contents Keyword Crowdfunding Video content Product video Product video Video content Crowdfunding Abstract With the impact of global economic development, more and more small and medium-sized enterprises must survive in the competition with large companies. The conditions for starting a business are becoming more and more stringent, and the source of funding has brought huge pressure. The crowdfunding platform has risen under this pressure, and the crowdfunding platform has satisfy the needs of sponsors for raising funds, collecting feedback and market testing.
The current crowdfunding platforms are reward-based crowdfunding , and the investing public can receive some feedback.
In addition to the basic product descriptions and setting of feedback conditions, video also one of the necessary conditions. The rapid spread of the video make the product to reach a certain level of discussion on the Internet platform in a short period of time.
What exactly does the investment community want to get in the video? What influences the investment decision of the people ?
This research deconstructs the successful videos from crowdfunding and analyzes documents of existing fundraising, analyzes the common contents. Use the common contents to make a new product video.
The previous investigation has analyzed several videos with higher success rateson the crowdfunding platforms.
Combine the results from the literature and previous investigation, five key projects were listed. 1. Design Concepts 2. Teams seek support 3. Team presentations or
experiences 4. Planning of the project 5. How funds are used. According to the five projects from the previous period, make a new video.
The participants watched the video and scored according to “impressive degree” and “willingness to invest” .Then completed the open questionnaire. In addition to the previous five projects, other projects that may be affected, such as demand comparisons, product prices and development, and returns on the progress of crowdfunding have also been identified.
Advisor Committee Li-Chieh Chen - advisor
Files Date of Defense 2018-06-20 Date of Submission 2018-09-03