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URN etd-0903110-124513 Statistics This thesis had been viewed 1787 times. Download 0 times.
Author Mei-Huei Shiu
Author's Email Address No Public.
Department Industrial Design
Year 2009 Semester 2
Degree Master Type of Document Master's Thesis
Language Chinese&English Page Count 175
Title A Study on the Dynamic Effects of Advertisements for
the Electronic Map Services on Mobile Phones
Keyword
  • short-term
  • the visual dynamics
  • web ads
  • mobile ads
  • mobile ads
  • web ads
  • the visual dynamics
  • short-term
  • Abstract Thanks for the success of mobile phone technology and the integration
    of mobile network,e-map service plays a very important role and function in
    road searching during the trip. Many manufacturers are starting to develop
    services which can satisfy necessities from the general consumers
    aggressively and looking for business opportunities involved.
    The main purpose of this study is to construct a adequate mobile phone
    dynamic ads; with adequate Photo dynamic effects on the mobile phone can
    more easily to attract user’s attention and to achieve the effect of
    advertisements, users will be glad to click and read the contents of ads and
    make selection, so as to reach the purpose of ads.
    This study examined the status of the relevant literature and analysis of
    dynamic experiments, and finds out the picture of the dynamic effect of
    "MOBILE" and "GRADUAL" and a text dynamic effects of "RAPID
    CONTINUOUS " and "FLASH-TYPE " four kinds of dynamic effects of
    combination design factor,
    With this cross-combination to investigate the short-term memory of the
    graphics performance and ads clicking willingness of the users, when using
    mobile phone e-map searching system.
    The results showed: (1) upper and lower side multi-banner ads for the
    online ads are preferable to the users.
    (2) Significant differences of graphic short-term memory, clicking
    willingness and subjective rating found of the subjects caused by different
    dynamic presentation of graphic & texts.
    Using "gradual change" with "rapid continuous" banner ads described
    in this study for the small interface mobile phone which receiving mobile
    phone banner ads have better performance for presentation of messages
    about main content and dynamic graphic & texts.
    The results of this study also provide a best reference of design in
    practical for this kind of mobile dynamic ads. , thereby improving their
    short-term memory strength and ad clicking rate.
    Advisor Committee
  • Li-Chieh Chen - advisor
  • Chun-Ching Chen - co-chair
  • Yung-Chin Tsao - co-chair
  • Files indicate not accessible
    Date of Defense 2010-07-13 Date of Submission 2010-09-03


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