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URN etd-0903112-163855 Statistics This thesis had been viewed 2375 times. Download 1862 times. Author Chien-Chung Chen Author's Email Address No Public. Department Institute of Engineering Management Year 2011 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 126 Title THE KEY SUCCESS FACTORS OF DEVELOPMENT OF NEW PRODUCTS WITH DESIGN FLEXIBILITY BY ANALYTIC NETWORK PROCESS－A CASE STUDY OF A HIGH-TECH COMPANY Keyword Key Success Factor Product Design Flexibility Analytic Network Process Product Development New Product Development Process New Product Development Process Product Development Analytic Network Process Product Design Flexibility Key Success Factor Abstract The research identified the dimensions and factors of the new product development process by literature analysis. After interviewing with middle-class managers from manufacturing, marketing, sales, research & development departments, these dimensions and factors were classified and were used to establish a hierarchical structure with interdependenc of the factors. After analyses of these dimensions and factors by ANP (Analytic Network Process) method, the degree of importance of each factor was calculated and ranked.
According to the results of this research, the most important factors were: Commonality Design under Research and Development dimension; New Product Strategy under Marketing and Sales dimension; Manufacturing Strategy under Manufacturing dimension. The average of the degrees of importance of all factors was taken as a criterion. Five factors with the degree of importance greater than the criterion value were identified. These five important factors, in the order of importance were: New Product Strategy, Commonality Design, Product Platform-Base, Modular Design, Top Management Support. These top five factors were recommended to the case-study company for their product development stage, so that the company could allocate resources into the important factors in the product development. Thus, they could increase their product competitive advantage and deter competitors from quick replacement of the new products.
Advisor Committee Yung-Jen Lin - advisor
Tian-Syung Lan - co-chair
Zai-Long Weng - co-chair
Files Date of Defense 2012-07-19 Date of Submission 2012-09-04