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URN etd-0903112-180235 Statistics This thesis had been viewed 1743 times. Download 729 times. Author Chu-wen Hung Author's Email Address No Public. Department Industrial Design Year 2011 Semester 2 Degree Master Type of Document Master's Thesis Language zh-TW.Big5 Chinese Page Count 81 Title Applying the Interaction of Ambient Media to Packaging Design and Image Keyword Ambient media Interaction Packaging design Packaging design Interaction Ambient media Abstract The purpose of this research was to discuss how the interaction of ambient media transforming the image into the packaging design. The contents included four major parts: (1) First, we could realize the innate character of ambient media through investigating the examples of existing ambient media. (2) Then, based on the subsidiary concept of the in-teraction of ambient media, the corresponding design method could be acquired and the package design was used as the examples of testing. (3) The relations between the inter-action manners and ambient media image were analyzed by the principal component analysis. (4) At last, we assayed the overall influence of the interaction of ambient media and effects on 「Interactive」 or 「like-to–use」 by using the multiple regression analysis.
The interaction manners of ambient media consisted five design meanings were generalized: 「Combination with other articles-to express metaphorical concept」、「Combination with other articles-combination of structure functions」、「Combination with other articles- combined with the appearance」、「Combination with user- intuitive operation generates the situational effect」and「Combination with user- user operating behavior」.
In the relations between ambient media sample and the types of the interactions were as follows : (1)The major factor was composed by the images of “Joy – Depressing”, ” Stimulate - Plain” and” Clear - Ambiguous”. (2) The group of「The appearance of the packaging design with user-specific behavior bringing the interactive effect」whose image space scatter plot were bias "Joy" and ” Clear ”. (3) The group of 「packaging expressed metaphorical concept」whose image space scatter plot were bias " Depressing " and ” Clear ”. (4) The group of「The specific behavior of the packaging bringing situational effects whose image space scatter plot were bias " Joy" and ” Stimulate ”. (5) The group of 「Users combined the structure and functions of the packaging」whose image space scatter plot were bias " Plain " and “Ambiguous”.
Impacting the major image of「interactive」and 「Like to use」were "Lively", "pleasant" and "interesting", "humor". Packaging with fun and a sense of humor, can en-hance the level of interest of the users of the commodity, and like to use.
Advisor Committee Yung-Chin Tsao - advisor
Chien-Hsiung Chen - co-chair
Li-Chieh Chen - co-chair
Files Date of Defense 2012-07-11 Date of Submission 2012-09-03