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The defense date of the thesis is 2010-09-06
The current date is 2019-02-16
URN etd-0905110-225520 Statistics This thesis had been viewed 1695 times. Download 0 times. Author Wei-jen Cheng Author's Email Address No Public. Department Management Business Administration Year 2009 Semester 2 Degree Master Type of Document Master's Thesis Language Chinese&English Page Count 130 Title RELATIONSHIPS AMONG TRAVEL MOTIVATION, SATISFACTION, AND REVISIT INTENTION AS OBSERVED IN GROUP PACKAGE TOURS TO JAPAN Keyword Revisit intention Push and Pull motivation Satisfaction Satisfaction Push and Pull motivation Revisit intention Abstract The primary objectives of this study were to investigate the relationships among travel motivation, satisfaction and revisit intention of Taiwanese travelers by group package tours to Japan. The theory of push and pull motivation was applied in this study. From push motivation, it was able to discover the internal inducements of travelers and analyze the attributions in Japan by pull motivation. In addition, more useful information and marketing strategies for the future development were contributed from the results of the relationships among variables.
This study utilized a survey method with 349 eligible responses. SPSS 12.0 and AMOS 7.0 were conducted as the statistical analysis tool.
The results indicated that the significant differences found in motivations to travel to Japan. Secondly, push motivation and pull motivation both have significantly positive effects on travel satisfaction; travel satisfaction significantly affected revisit intention. Moreover, push motivation significantly affects revisit intention via travel satisfaction. Pull travel motivation do not play the role of mediator in the model.
Advisor Committee Hao-Erl Yang - advisor
Jaw-Shin Su - co-chair
Kun-Huang Yeh - co-chair
Files Date of Defense 2010-07-28 Date of Submission 2010-09-06